#334
Mentioned in 27 episodes
Blue Ocean Strategy
Book •
Blue Ocean Strategy challenges traditional competitive strategies by advocating for the creation of new, uncontested market spaces.
The authors, W. Chan Kim and Renée Mauborgne, argue that companies should focus on innovation to create 'blue oceans' of new demand, rather than competing in 'red oceans' of existing markets.
The book provides a systematic approach and tools for successfully formulating and executing blue ocean strategies, including the strategy canvas and the six principles of blue ocean strategy.
It highlights successful examples such as Cirque du Soleil and low-cost airlines, and offers guidance on overcoming organizational hurdles and aligning value, profit, and people propositions.
The authors, W. Chan Kim and Renée Mauborgne, argue that companies should focus on innovation to create 'blue oceans' of new demand, rather than competing in 'red oceans' of existing markets.
The book provides a systematic approach and tools for successfully formulating and executing blue ocean strategies, including the strategy canvas and the six principles of blue ocean strategy.
It highlights successful examples such as Cirque du Soleil and low-cost airlines, and offers guidance on overcoming organizational hurdles and aligning value, profit, and people propositions.
Mentioned by
Mentioned in 27 episodes
Recommended by 
Ryan Holiday for its concept of avoiding direct competition and creating new market spaces.
Ryan Holiday for its concept of avoiding direct competition and creating new market spaces.
34 snips
We’re All Playing a Part | 11 Ways Stoicism Can Improve Your Business
Mentioned by 
Jason Cohen and 
Greg Isenberg during their discussion on business strategies and market analysis.
Jason Cohen and Greg Isenberg during their discussion on business strategies and market analysis.
34 snips
$100M+/year founder Jason Cohen reveals a brilliant startup idea built on top of Twitter
Mentioned by 
David Heacock as a book that impacted his views on business strategy and competitive advantage.
David Heacock as a book that impacted his views on business strategy and competitive advantage.
24 snips
FilterBuy: Fresh Air - [Business Breakdowns, EP.197]
Recommended by Tony Hill to help think differently about blogging and content creation, suggesting to look at the way you approach your blog differently than anyone else.
24 snips
S1E14 30 Possible Reasons Why Your Pinterest Traffic Just Dropped
Mentioned by Stan as a book with an incredible theory that can cause enormous harm.
15 snips
On revient sur le Trilliard : le grand update (#41)
Mentioned by Clay Stark as a book he is currently listening to, aiming to gain insights for business growth.
11 snips
Scaling a Multi-Million Dollar Business by 22: Episode 776 With The Real Brad Lea (TRBL)
Mentioned by 
David Heinemeier Hansson as one of the most referred business books when discussing new products or positioning.
David Heinemeier Hansson as one of the most referred business books when discussing new products or positioning.
Rapid Fire with Jason & David
