Blue Ocean Strategy challenges traditional competitive strategies by advocating for the creation of new, uncontested market spaces. The authors, W. Chan Kim and Renée Mauborgne, argue that companies should focus on innovation to create 'blue oceans' of new demand, rather than competing in 'red oceans' of existing markets. The book provides a systematic approach and tools for successfully formulating and executing blue ocean strategies, including the strategy canvas and the six principles of blue ocean strategy. It highlights successful examples such as Cirque du Soleil and low-cost airlines, and offers guidance on overcoming organizational hurdles and aligning value, profit, and people propositions.
In this book, Al Ries and Jack Trout present 22 immutable laws of marketing that are essential for understanding and succeeding in the international marketplace. These laws, such as the Law of Leadership, the Law of the Category, and the Law of Perception, emphasize the importance of being first in the market, creating new categories, and focusing on perceptions rather than products. The authors argue that violating these laws can lead to marketing failure, regardless of the resources or creativity invested. The book provides a clear path to successful marketing by adhering to these timeless principles.
Episode 576: Shaan Puri ( https://twitter.com/ShaanVP ) sits down with Tim Ferriss ( https://twitter.com/tferriss ) to talk about his latest lifestyle experiments and how to spend a perfect 24-hours.
Want to see Sam and Shaan’s smiling faces? Head to the MFM YouTube Channel and subscribe - http://tinyurl.com/5n7ftsy5
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Show Notes:
(0:00) Tim’s "What's next?" framework
(7:22) Creativity gyms + why money doesn't buy happiness
(12:11) Book Recommendation: The New Toughness Training for Sports
(15:51) Tim Ferriss's perfectly optimized day
(23:06) The art of podcasting
(32:03) From selling supplements to published author
(38:42) Law of Category
(42:23) Barbell strategy for Youtube
(54:12) What would it look like if it was easy?
(56:14) What is Tim's unfair advantage?
(59:47) What silly story are we telling ourselves?
(1:02:23) Stories about Naval
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Links:
• Tim’s blog - https://tim.blog/
• Tim’s books - https://tim.blog/tim-ferriss-books/
• “The New Toughness Training for Sports” - https://tinyurl.com/nhh6m4px
• “The 22 Immutable Laws of Marketing” - https://tinyurl.com/2bmz43ve
• 1,000 True Fans - https://kk.org/thetechnium/1000-true-fans/
• Blue Ocean Strategy - https://tinyurl.com/5739vvry
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Check Out Shaan's Stuff:
Need to hire? You should use the same service Shaan uses to hire developers, designers, & Virtual Assistants → it’s called Shepherd (tell ‘em Shaan sent you): https://bit.ly/SupportShepherd
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Check Out Sam's Stuff:
• Hampton - https://www.joinhampton.com/
• Ideation Bootcamp - https://www.ideationbootcamp.co/
• Copy That - https://copythat.com
• Hampton Wealth Survey - https://joinhampton.com/wealth
My First Million is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano
Past guests on My First Million include Rob Dyrdek, Hasan Minhaj, Balaji Srinivasan, Jake Paul, Dr. Andrew Huberman, Gary Vee, Lance Armstrong, Sophia Amoruso, Ariel Helwani, Ramit Sethi, Stanley Druckenmiller, Peter Diamandis, Dharmesh Shah, Brian Halligan, Marc Lore, Jason Calacanis, Andrew Wilkinson, Julian Shapiro, Kat Cole, Codie Sanchez, Nader Al-Naji, Steph Smith, Trung Phan, Nick Huber, Anthony Pompliano, Ben Askren, Ramon Van Meer, Brianne Kimmel, Andrew Gazdecki, Scott Belsky, Moiz Ali, Dan Held, Elaine Zelby, Michael Saylor, Ryan Begelman, Jack Butcher, Reed Duchscher, Tai Lopez, Harley Finkelstein, Alexa von Tobel, Noah Kagan, Nick Bare, Greg Isenberg, James Altucher, Randy Hetrick and more.
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Other episodes you might enjoy:
• How Mr Beast Got 100M Views in Less Than 4 Days, The $25M Chrome Extension, and More
My First Million 
