

#789
Mentioned in 26 episodes
The 22 Immutable Laws of Marketing
Violate Them at Your Own Risk
Book • 1994
In this book, Al Ries and Jack Trout present 22 immutable laws of marketing that are essential for understanding and succeeding in the international marketplace.
These laws, such as the Law of Leadership, the Law of the Category, and the Law of Perception, emphasize the importance of being first in the market, creating new categories, and focusing on perceptions rather than products.
The authors argue that violating these laws can lead to marketing failure, regardless of the resources or creativity invested.
The book provides a clear path to successful marketing by adhering to these timeless principles.
These laws, such as the Law of Leadership, the Law of the Category, and the Law of Perception, emphasize the importance of being first in the market, creating new categories, and focusing on perceptions rather than products.
The authors argue that violating these laws can lead to marketing failure, regardless of the resources or creativity invested.
The book provides a clear path to successful marketing by adhering to these timeless principles.
Mentioned by

















Mentioned in 26 episodes
Mentioned by 

as a resource for understanding market categories.


Tim Ferriss

5,793 snips
#717: Noah Kagan — How to Launch a Million-Dollar Business This Weekend
Mentioned by ![undefined]()

as an example of a book that successfully created a new category.

Charlie Hoehn

2,725 snips
Charlie Hoehn: Write Something People Want to Read
Mentioned by 

when discussing the "Law of Category" and its application in marketing and business.


Tim Ferriss

1,653 snips
Tim Ferriss Opens Up: What I Do In A Day, Unfair Advantages & The "Barbell Strategy"
Mentioned by 

as one of the business books he read during his internship in 2013.


Nat Eliason

733 snips
Chasing Success vs True Fulfilment - Nat Eliason
Mentioned by 

as a book on marketing principles.


Tim Ferriss

698 snips
#538: How I Built The Tim Ferriss Show to 700+ Million Downloads — An Immersive Explanation of All Aspects and Key Decisions (Featuring Chris Hutchins)
Mentioned by 

as the source of the "Law of Category", a marketing principle about owning a category rather than participating in one.


Shaan Puri

512 snips
Business Tricks We've Learned From Gamblers, Pickup Artists, & Feynman
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as a helpful resource for marketing strategies.


Tim Ferriss

430 snips
#628: Q&A with Tim — Revisiting 15+ Years of PR and Marketing Lessons, Time Dilation for Deep Relaxation, The Art of Setting Ultra-High Prices, The Low-Information Diet, Studying Animal Communication, My 3-Day Fasting Protocol, Tools for Handling Adversity, Selling to the Affluent, My Current Coffee and Alcohol Rules, Risk Mitigation, and Much More
Mentioned by 

as a book to learn about marketing.


Tim Ferriss

233 snips
#99: How to Build a World-Class Network in Record Time
Mentioned by 

as a resource for understanding the concept of "category of one" in marketing.


Tim Ferriss

228 snips
#688: In Case You Missed It: July 2023 Recap of "The Tim Ferriss Show"
Mentioned by 

as a classic business book he reread, highlighting the importance of owning a word or phrase.


Mark Manson

150 snips
Founder of Eight Companies Explains: How to Take Massive Action (ft. Noah Kagan)
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for its valuable insights into marketing and business.

Julian Hearn

99 snips
How I Built a $72,000,000 Business In 5 Years - Julian Hearn Founder Of Huel
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when discussing key principles for marketing strategy.

Tom Noske

71 snips
#298 Tom Noske - How to Turn Your Passion Into a Profitable Business
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as a book that has come up recently in conversations with friends.


Tim Ferriss

60 snips
#390: Q&A With Tim — On Happiness, Dating, Depressive Episodes, and Much More
Mentioned by 

as a book containing adaptable principles for building a unique position in the market.


Tim Ferriss

54 snips
Building The Tim Ferriss Show to 700+ Million Downloads with Tim Ferriss
Referenced by ![undefined]()

as containing the timeless marketing principle of the law of leadership.

Dave Gerhardt

45 snips
Category Creation Playbook: How to Be Irreplaceable in B2B Marketing (with Josh Lowman)
Mentioned by 

when discussing laws of marketing and creating your own category.


Nick Loper

43 snips
683: How to Find Your Side Hustle Niche
Mentioned by 

in relation to the concept of creating a distinct category in a competitive market.


Tim Ferriss

43 snips
#581: Rock and Roll Hall of Famer Stewart Copeland — Fear{less} with Tim Ferriss
Mentioned by ![undefined]()

as a seminal marketing book.

Dave Gerhardt

26 snips
Category Creation and Market Leadership with the CMO of 1Password, Melton Littlepage
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as a book with guiding principles that informed all of his writing.

Austin Belcak

20 snips
7 Books That Helped Me 10x My Job Search | Ep #705
Mentioned by 

in the context of category thinking and marketing.


Nicolas Cole

15 snips
Why Your Fiction Writing Feels Generic (And How to Fix It)