#186
Mentioned in 25 episodes
The 22 Immutable Laws of Marketing
Violate Them at Your Own Risk
Book • 1994
In this book, Al Ries and Jack Trout present 22 immutable laws of marketing that are essential for understanding and succeeding in the international marketplace.
These laws, such as the Law of Leadership, the Law of the Category, and the Law of Perception, emphasize the importance of being first in the market, creating new categories, and focusing on perceptions rather than products.
The authors argue that violating these laws can lead to marketing failure, regardless of the resources or creativity invested.
The book provides a clear path to successful marketing by adhering to these timeless principles.
These laws, such as the Law of Leadership, the Law of the Category, and the Law of Perception, emphasize the importance of being first in the market, creating new categories, and focusing on perceptions rather than products.
The authors argue that violating these laws can lead to marketing failure, regardless of the resources or creativity invested.
The book provides a clear path to successful marketing by adhering to these timeless principles.
Mentioned by
Mentioned in 25 episodes
Mentioned by 
Tim Ferriss when discussing the "Law of Category" and its application in marketing and business.
Tim Ferriss when discussing the "Law of Category" and its application in marketing and business.
1,637 snips
Tim Ferriss Opens Up: What I Do In A Day, Unfair Advantages & The "Barbell Strategy"
Mentioned by 
Shaan Puri as the source of the "Law of Category", a marketing principle about owning a category rather than participating in one.
Shaan Puri as the source of the "Law of Category", a marketing principle about owning a category rather than participating in one.511 snips
Business Tricks We've Learned From Gamblers, Pickup Artists, & Feynman
Mentioned by Tim Ferriss as a resource for understanding the concept of "category of one" in marketing.
Tim Ferriss as a resource for understanding the concept of "category of one" in marketing.
228 snips
#688: In Case You Missed It: July 2023 Recap of "The Tim Ferriss Show"
Mentioned by 
Mark Manson as a classic business book he reread, highlighting the importance of owning a word or phrase.
Mark Manson as a classic business book he reread, highlighting the importance of owning a word or phrase.
150 snips
Founder of Eight Companies Explains: How to Take Massive Action (ft. Noah Kagan)
Mentioned by Tim Ferriss as a book containing adaptable principles for building a unique position in the market.
Tim Ferriss as a book containing adaptable principles for building a unique position in the market.
54 snips
Building The Tim Ferriss Show to 700+ Million Downloads with Tim Ferriss
Referenced by Dave Gerhardt as containing the timeless marketing principle of the law of leadership.
45 snips
Category Creation Playbook: How to Be Irreplaceable in B2B Marketing (with Josh Lowman)
Mentioned by Tim Ferriss in relation to the concept of creating a distinct category in a competitive market.
Tim Ferriss in relation to the concept of creating a distinct category in a competitive market.43 snips
#581: Rock and Roll Hall of Famer Stewart Copeland — Fear{less} with Tim Ferriss
