#747

Mentioned in 29 episodes

The 22 Immutable Laws of Marketing

Violate Them at Your Own Risk

Book • 1994

In this book, Al Ries and Jack Trout present 22 immutable laws of marketing that are essential for understanding and succeeding in the international marketplace.

These laws, such as the Law of Leadership, the Law of the Category, and the Law of Perception, emphasize the importance of being first in the market, creating new categories, and focusing on perceptions rather than products.

The authors argue that violating these laws can lead to marketing failure, regardless of the resources or creativity invested.

The book provides a clear path to successful marketing by adhering to these timeless principles.

Mentioned by

Mentioned in 29 episodes

Mentioned by

Tim Ferriss

as a resource for understanding market categories.

#717: Noah Kagan — How to Launch a Million-Dollar Business This Weekend

Mentioned by

Charlie Hoehn

as an example of a book that successfully created a new category.

Charlie Hoehn: Write Something People Want to Read

Mentioned by

Tim Ferriss

when discussing the "Law of Category" and its application in marketing and business.

Tim Ferriss Opens Up: What I Do In A Day, Unfair Advantages & The "Barbell Strategy"

Mentioned by

Nat Eliason

as one of the business books he read during his internship in 2013.

Chasing Success vs True Fulfilment - Nat Eliason

Mentioned by

Tim Ferriss

as a book on marketing principles.

#538: How I Built The Tim Ferriss Show to 700+ Million Downloads — An Immersive Explanation of All Aspects and Key Decisions (Featuring Chris Hutchins)

Recommended by

Shaan Puri

to

Sam Parr

after having Tim Ferriss on the podcast.

3 Wild Stories to Get You Hyped This Week

Mentioned by

Shaan Puri

as the source of the "Law of Category", a marketing principle about owning a category rather than participating in one.

Business Tricks We've Learned From Gamblers, Pickup Artists, & Feynman

Mentioned by

Tim Ferriss

as a helpful resource for marketing strategies.

#628: Q&A with Tim — Revisiting 15+ Years of PR and Marketing Lessons, Time Dilation for Deep Relaxation, The Art of Setting Ultra-High Prices, The Low-Information Diet, Studying Animal Communication, My 3-Day Fasting Protocol, Tools for Handling Adversity, Selling to the Affluent, My Current Coffee and Alcohol Rules, Risk Mitigation, and Much More

Mentioned by

Tim Ferriss

as a book to learn about marketing.

#99: How to Build a World-Class Network in Record Time

Mentioned by

Tim Ferriss

as a resource for understanding the concept of "category of one" in marketing.

#688: In Case You Missed It: July 2023 Recap of "The Tim Ferriss Show"

Mentioned by

Mark Manson

as a classic business book he reread, highlighting the importance of owning a word or phrase.

Founder of Eight Companies Explains: How to Take Massive Action (ft. Noah Kagan)

Recommended by

Julian Hearn

for its valuable insights into marketing and business.

How I Built a $72,000,000 Business In 5 Years - Julian Hearn Founder Of Huel

Mentioned by

Tom Noske

when discussing key principles for marketing strategy.

#298 Tom Noske - How to Turn Your Passion Into a Profitable Business

Mentioned by

Tim Ferriss

as a book that has come up recently in conversations with friends.

#390: Q&A With Tim — On Happiness, Dating, Depressive Episodes, and Much More

Mentioned by

Tim Ferriss

as a book containing adaptable principles for building a unique position in the market.

Building The Tim Ferriss Show to 700+ Million Downloads with Tim Ferriss

Referenced by

Dave Gerhardt

as containing the timeless marketing principle of the law of leadership.

Category Creation Playbook: How to Be Irreplaceable in B2B Marketing (with Josh Lowman)

Mentioned by

Tim Ferriss

in relation to the concept of creating a distinct category in a competitive market.

#581: Rock and Roll Hall of Famer Stewart Copeland — Fear{less} with Tim Ferriss

Mentioned by

Nick Loper

when discussing laws of marketing and creating your own category.

683: How to Find Your Side Hustle Niche

Mentioned by

Laura Ries

as the book that Dude Wipes' founder read which led to focusing on the wipes category.

Stop Playing Nice: Make an Enemy, Build a Brand

Mentioned by

Dave Gerhardt

as a seminal marketing book.

Category Creation and Market Leadership with the CMO of 1Password, Melton Littlepage

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