#789
Mentioned in 26 episodes

The 22 Immutable Laws of Marketing

Violate Them at Your Own Risk
Book • 1994
In this book, Al Ries and Jack Trout present 22 immutable laws of marketing that are essential for understanding and succeeding in the international marketplace.

These laws, such as the Law of Leadership, the Law of the Category, and the Law of Perception, emphasize the importance of being first in the market, creating new categories, and focusing on perceptions rather than products.

The authors argue that violating these laws can lead to marketing failure, regardless of the resources or creativity invested.

The book provides a clear path to successful marketing by adhering to these timeless principles.

Mentioned by

Mentioned in 26 episodes

Mentioned by
undefined
Tim Ferriss
as a resource for understanding market categories.
5,793 snips
#717: Noah Kagan — How to Launch a Million-Dollar Business This Weekend
Mentioned by
undefined
Charlie Hoehn
as an example of a book that successfully created a new category.
2,725 snips
Charlie Hoehn: Write Something People Want to Read
Mentioned by
undefined
Tim Ferriss
when discussing the "Law of Category" and its application in marketing and business.
1,653 snips
Tim Ferriss Opens Up: What I Do In A Day, Unfair Advantages & The "Barbell Strategy"
Mentioned by
undefined
Nat Eliason
as one of the business books he read during his internship in 2013.
733 snips
Chasing Success vs True Fulfilment - Nat Eliason
Mentioned by
undefined
Shaan Puri
as the source of the "Law of Category", a marketing principle about owning a category rather than participating in one.
512 snips
Business Tricks We've Learned From Gamblers, Pickup Artists, & Feynman
Mentioned by
undefined
Tim Ferriss
as a book to learn about marketing.
233 snips
#99: How to Build a World-Class Network in Record Time
Mentioned by
undefined
Tim Ferriss
as a resource for understanding the concept of "category of one" in marketing.
228 snips
#688: In Case You Missed It: July 2023 Recap of "The Tim Ferriss Show"
Mentioned by
undefined
Mark Manson
as a classic business book he reread, highlighting the importance of owning a word or phrase.
150 snips
Founder of Eight Companies Explains: How to Take Massive Action (ft. Noah Kagan)
Recommended by
undefined
Julian Hearn
for its valuable insights into marketing and business.
99 snips
How I Built a $72,000,000 Business In 5 Years - Julian Hearn Founder Of Huel
Mentioned by
undefined
Tom Noske
when discussing key principles for marketing strategy.
71 snips
#298 Tom Noske - How to Turn Your Passion Into a Profitable Business
Mentioned by
undefined
Tim Ferriss
as a book that has come up recently in conversations with friends.
60 snips
#390: Q&A With Tim — On Happiness, Dating, Depressive Episodes, and Much More
Mentioned by
undefined
Tim Ferriss
as a book containing adaptable principles for building a unique position in the market.
54 snips
Building The Tim Ferriss Show to 700+ Million Downloads with Tim Ferriss
Referenced by
undefined
Dave Gerhardt
as containing the timeless marketing principle of the law of leadership.
45 snips
Category Creation Playbook: How to Be Irreplaceable in B2B Marketing (with Josh Lowman)
Mentioned by
undefined
Nick Loper
when discussing laws of marketing and creating your own category.
43 snips
683: How to Find Your Side Hustle Niche
Mentioned by
undefined
Tim Ferriss
in relation to the concept of creating a distinct category in a competitive market.
43 snips
#581: Rock and Roll Hall of Famer Stewart Copeland — Fear{less} with Tim Ferriss
Mentioned by
undefined
Austin Belcak
as a book with guiding principles that informed all of his writing.
20 snips
7 Books That Helped Me 10x My Job Search | Ep #705
Mentioned by
undefined
Nicolas Cole
in the context of category thinking and marketing.
15 snips
Why Your Fiction Writing Feels Generic (And How to Fix It)

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app