The Knowledge Project with Shane Parrish

#209 Charlie Hoehn: Write Something People Want to Read

2595 snips

Dec 10, 2024

In this engaging conversation, Charlie Hoehn, founder of Author.Inc and a three-time New York Times bestselling editor, shares how to transform book ideas into bestsellers. He uncovers the secrets of crafting captivating titles and covers, emphasizing the importance of targeting specific readers. Hoehn discusses the balance between traditional and self-publishing, and the power of community engagement for effective book promotion. He also reflects on navigating the emotional complexities of authorship, including the quest for accolades and redefining success beyond career milestones.

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ADVICE

Target Audience

Write for one or two real people, not a general audience.
Become the embodiment of your book's message before writing.

INSIGHT

Author as Mentor

Authors should write for an audience less expert than themselves.
They should aim to pull readers up to their level of expertise.

ADVICE

Real-World Testing

Get real-time feedback by teaching your book's content before writing.
Observe how people interact with your ideas to identify areas of confusion.

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