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The Knowledge Project with Shane Parrish
#209 Charlie Hoehn: Write Something People Want to Read
Dec 10, 2024
In this engaging conversation, Charlie Hoehn, founder of Author.Inc and a three-time New York Times bestselling editor, shares how to transform book ideas into bestsellers. He uncovers the secrets of crafting captivating titles and covers, emphasizing the importance of targeting specific readers. Hoehn discusses the balance between traditional and self-publishing, and the power of community engagement for effective book promotion. He also reflects on navigating the emotional complexities of authorship, including the quest for accolades and redefining success beyond career milestones.
01:42:58
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Quick takeaways
- A compelling book title should evoke curiosity and resonate emotionally, increasing its chances of market success.
- Connecting with a specific audience fosters intimacy, making narratives more relatable and enhancing reader engagement.
Deep dives
The Significance of a Compelling Book Title
The title of a book is a crucial marketing decision that significantly influences its potential success. A strong title should evoke curiosity or an emotional response, making it memorable and easy to discuss among readers. For instance, a title like 'Meeting Suck' resonates with people and prompts conversations about the common frustrations with meetings. This ability to trigger organic recommendations helps propel books into the larger market, demonstrating the power of a well-crafted title.
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