The Knowledge Project with Shane Parrish cover image

The Knowledge Project with Shane Parrish

Latest episodes

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Oct 15, 2024 • 1h 39min

The Elite Performance Playbook | Rob Fraser

Rob Fraser, Founder and CEO of OUTWAY socks and a former MTB national athlete, discusses the mindset needed for success in both sports and business. He shares how his mission helped him overcome injuries and setbacks, emphasizing resilience and long-term thinking. Fraser also touches on lessons from failure, the challenges of designing personalized socks, and the importance of authenticity in entrepreneurship. His journey highlights the balance between ambition and personal fulfillment as he navigates the complexities of building a brand.
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Oct 1, 2024 • 1h 28min

The Blueberry Billionaire | John Bragg

John Bragg, founder of Oxford Frozen Foods and Eastlink, shares his inspiring journey from a small village to becoming a wild blueberry billionaire. He discusses the pivotal moments in his entrepreneurship, including strategic transitions in agriculture and the importance of operational efficiency. Bragg emphasizes the value of cultivating strong teams and maintaining humility while navigating the complexities of the telecommunications industry. He also highlights the need for a low-profile approach in both business and family life.
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Sep 17, 2024 • 1h 6min

The Mac and Cheese Empire | Erin Wade

Erin Wade is a former lawyer turned CEO of Homeroom, a popular mac and cheese restaurant in Oakland. She shares her journey from corporate life to culinary passion, emphasizing the role of workplace culture. Erin reveals her unique open book management approach that empowers employees by sharing financial insights. She discusses how surfing helps her find balance and introduces an innovative 'color code' system to combat sexual harassment. The conversation highlights the importance of self-identity and nurturing a caring work environment.
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Sep 3, 2024 • 1h 58min

The Storytelling Expert: The Architecture of Influence | Matthew Dicks

Matthew Dicks, a celebrated storyteller and author, shares his insights into the art of storytelling. He discusses what transforms a regular story into a compelling narrative and highlights the importance of emotional resonance. Listeners learn to spot pivotal moments and structure stories for maximum engagement. Dicks dives into common storytelling mistakes and the balance of preparation and spontaneity needed to connect with audiences. He also shares personal anecdotes that illustrate the profound impact of storytelling in education and everyday life.
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Aug 20, 2024 • 1h 15min

The Marketing Expert: A Masterclass in Strategic Positioning | April Dunford

April Dunford is a product positioning expert with decades of experience in marketing and sales, having worked with notable companies like IBM. In their conversation, she uncovers how misaligned product perception can hinder sales. Dunford shares vital strategies for startups to identify customer pain points and the distinctions between B2B and B2C positioning. She emphasizes the importance of storytelling and clear messaging in successful marketing and highlights mistakes organizations make. Discover how leveraging personal strengths can enhance career fulfillment.
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Aug 6, 2024 • 1h

The Blueprint: Building a Multi-Billion Dollar Company | Brian Halligan #200

Brian Halligan, co-founder and former CEO of HubSpot, shares insights from his remarkable journey in scaling a startup to an IPO. He reflects on his life-changing snowmobiling accident and the lessons learned about leadership and self-care. Halligan discusses the vital roles of hiring practices and company culture in fostering innovation. He also explores the evolution of inbound marketing, the importance of decisive decision-making during crises, and the delicate balance between personal happiness and professional success.
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Jul 23, 2024 • 1h 18min

#199 Esther Perel: Cultivating Desire (2019)

Renowned psychotherapist Esther Perel shares insights on relationships, desire, and love. From the impact of childhood experiences to navigating difficult conversations with partners. Topics include maintaining desire in relationships, conscious uncoupling, and the power of honest communication.
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Jul 9, 2024 • 48min

Top Psychologist: The Tools to Accomplish Your Hardest Goals and Change Your Mindset

Maya Shankar, a cognitive scientist, and Shane Parrish discuss identity, personal transformation, and goal setting. They touch on navigating transitions, using anti-identities, building trust, and debunking myths. Shankar shares her motivational techniques and emphasizes the importance of empathy, flexible goals, and personal agency for success.
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Jun 25, 2024 • 1h 12min

The Science of Raising Exceptional Humans | Michaeleen Doucleff

Michaeleen Doucleff, an advocate for better parenting, discusses TEAM Parenting principles to foster resilience in kids. She explores the impact of technology on parenting, different cultural approaches, and the importance of autonomy and delaying technology exposure for children's development.
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Jun 11, 2024 • 2h 16min

#196 Brent Beshore: Business Brilliance and Happiness at Home

Brent Beshore shares his secrets to excel in life and business. Topics include marriage evolution, physical health, CEO hiring/firing, debt in business, stewardship vs. ownership, and the importance of personality tests for a functional organization.

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