

The Knowledge Project
Shane Parrish
Deep conversations with the best founders and business leaders that go beyond the usual advice to uncover the timeless principles that drive success.
Master the best of what other people have already figured out.
If you enjoy the show, please hit the follow button.
Master the best of what other people have already figured out.
If you enjoy the show, please hit the follow button.
Episodes
Mentioned books

203 snips
Oct 21, 2025 • 1h 5min
Jim Clayton: Turning Competitors’ Mistakes Into $1.7B [Outliers]
Dive into the incredible journey of Jim Clayton, who rebounded from bankruptcy at 27 to build a $1.7 billion empire. Discover how refusing bad loans and focusing on vertical integration allowed him to thrive during multiple industry downturns. Learn about his unique marketing strategies, commitment to customer service, and how he turned competitors’ mistakes into opportunities. With a disciplined approach, Clayton not only survived recessions but prospered, ultimately catching the attention of Warren Buffett.

525 snips
Oct 14, 2025 • 1h 45min
Tracy Britt Cool: Building Great Businesses
In this discussion, Tracy Britt Cool, co-founder of Kanbrick and former CEO of Pampered Chef, shares her journey from writing to Warren Buffett to managing turnarounds. She explores the importance of hands-on value creation over passive investing and outlines how corporate culture and structure drive success. Tracy highlights the five M's for evaluating businesses and addresses the effects of AI on competitive moats. With insights on effective hiring processes and the need for financial literacy, she emphasizes leaving a lasting impact in every venture.

439 snips
Oct 7, 2025 • 47min
Hetty Green: The Witch of Wall Street [Outliers]
Discover the remarkable story of Hetty Green, the wealthiest woman of her time, who navigated a male-dominated world to build her fortune. From early financial lessons amid rejection to savvy investments in distressed assets, her journey defied societal norms. Explore her strategic prowess in lending during financial crises and her commitment to research and frugality. Hetty's legacy illustrates the power of independence and savvy money management, proving that a woman's place can indeed be at the forefront of finance.

518 snips
Sep 30, 2025 • 1h
Barry Diller: Building IAC
Join Barry Diller, a media titan and co-founder of the Fox Broadcasting Company, as he delves into his new memoir and the lessons he's learned over a remarkable career. He openly discusses the importance of failure and the power of instinct over data in decision-making. Barry shares insights on the shifting landscape of entertainment driven by technology and AI, while emphasizing the need for accountability and trust in conflict. He defines success simply as maintaining curiosity and the joy of embracing confrontation to refine ideas.

532 snips
Sep 23, 2025 • 1h 20min
Ed Stack: Lessons from Dick’s Sporting Goods [Outliers]
Join Ed Stack as he recounts his journey from a humble $300 start to building Dick’s Sporting Goods into a retail giant. Discover how he navigated near-catastrophic failures and rebuilt trust with creditors. Learn about the innovative strategies that helped him expand and compete against larger chains. Experience the intense boardroom battles he faced and the personal risks he took to ensure the company's survival. Ed shares invaluable lessons on purpose, values, and the importance of resilience in business.

1,867 snips
Sep 16, 2025 • 1h 49min
How To Build A Cult | Lulu Cheng Meservey
Lulu Cheng Meservey, a communications strategist and creator of Rostra, shares her insights on effective storytelling and leadership. She discusses why trust is critical, highlighting how it can be nurtured through relatable narratives. The conversation touches on the pitfalls of corporate communication and the need for emotional connection in a noisy media landscape. Meservey also offers practical advice on handling public relations attacks while maintaining authenticity and emphasizes the importance of being proactive in reputation management.

661 snips
Sep 9, 2025 • 52min
Fred Smith: The Story of FedEx [Outliers]
Discover the incredible journey of Fred Smith, who transformed a risky idea into the global powerhouse that is FedEx. Hear about his early gambles, a life-changing accident, and how adversities shaped his resilience. Dive into the innovative concepts like the hub-and-spoke model that revolutionized logistics. Learn about the lessons of adaptability from costly misjudgments. This captivating tale shows how what seems impossible can become an opportunity for groundbreaking success.

1,971 snips
Sep 2, 2025 • 1h 13min
Why Everyone Is Wrong About AI (Including You) | Benedict Evans
Benedict Evans, a renowned technology analyst, shares his insights on AI and platform shifts. He discusses why AI isn't the next electricity but a monumental change since the iPhone. The conversation reveals vulnerabilities of giants like Google and addresses what regular users truly do with AI. Evans emphasizes the need for critical thinking in assessing AI's impact and offers advice for students navigating this new landscape. This dialogue reshapes how we perceive technology's evolution and its real-world implications.

755 snips
Aug 26, 2025 • 1h 8min
Small Town Billionaire: How John Bragg Built 3 Empires [Outliers]
Discover the fascinating journey of a man who created an empire in wild blueberries while never leaving his small hometown. Explore how he transformed a struggling cable company into a telecommunications giant. Learn about his innovative approach to business, emphasizing patience and sustainable investments. His inspiring leadership style focused on community empowerment and resilience, proving that local roots can lead to global success.

1,451 snips
Aug 19, 2025 • 2h 10min
The Science of Lasting Love with Dr. Sue Johnson
Dr. Sue Johnson, a pioneer of Emotionally Focused Therapy, shares revolutionary insights on building lasting relationships. She unveils the real reasons behind infidelity and offers tips on spotting warning signs early. Learn how to transform arguments into opportunities for connection and keep the spark alive, even after children. Sue discusses the life cycles of relationships, emotional intimacy, and the importance of open dialogue. Her framework helps couples communicate effectively, promising a healthier emotional bond for anyone, whether single or coupled.


