The Knowledge Project

Michael Ovitz: The Business of Relationships

253 snips
Feb 3, 2026
Michael Ovitz, co-founder of Creative Artists Agency and longtime entertainment and tech advisor, reflects on building relationships and organizational rules that powered CAA. He talks about being voraciously well read, hiring passionate people, packing ideas into outcomes, staying grounded amid power, and how momentum and trust shape careers.
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ADVICE

Truth First, Teamwork Always

  • Don’t lie; if you don’t know an answer, say you’ll find out and get back to them.
  • Prioritize teamwork by staffing clients with multiple agents so information never bottlenecks.
ADVICE

Sell What You Truly Believe

  • Insist people only recommend material they truly believe in to avoid weak pitches.
  • Require passionate, concise 20-second explanations for ideas or businesses.
ANECDOTE

Packaging The Natural

  • Amy Grossman sold a script that Michael packaged with Barry Levinson and Robert Redford to make The Natural.
  • Ovitz combined clients simultaneously to build the package and secure financing.
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