Al Ries
Co-author of The 22 Immutable Laws of Marketing
Best podcasts with Al Ries
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Jun 2, 2017 • 1h 9min
#3: The 22 Immutable Laws of Marketing by Al Ries & Jack Trout
Al Ries and Jack Trout, co-authors of 'The 22 Immutable Laws of Marketing', discuss the battle of perceptions in marketing, the decline of Russell Corporation, prioritizing marketing over finances, and critique Donald Trump's marketing strategies.
