#628: Q&A with Tim — Revisiting 15+ Years of PR and Marketing Lessons, Time Dilation for Deep Relaxation, The Art of Setting Ultra-High Prices, The Low-Information Diet, Studying Animal Communication, My 3-Day Fasting Protocol, Tools for Handling Adversity, Selling to the Affluent, My Current Coffee and Alcohol Rules, Risk Mitigation, and Much More

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Oct 11, 2022

Dive into insights on premium pricing strategies and the art of launching products effectively. Discover the benefits of a low-information diet for heightened focus and productivity. Explore the nuances of fasting protocols while learning about personal relaxation techniques for back pain. Enjoy unexpected discussions on animal communication and navigating grief, all wrapped in engaging anecdotes from lifestyle choices around coffee and alcohol. It's a treasure trove for anyone seeking personal growth and marketing wisdom!

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ADVICE

Mitigating Risk in Restaurant Launches

Mitigate risk when launching new ventures, like restaurants, by experimenting with low-cost prototypes.
Start with food trucks or pop-ups to gather feedback and refine your concept before full-scale launch.

ADVICE

Gathering User Feedback

Observe people using your product to gather real-world feedback, rather than relying on opinions.
Pay testers, use screen recording tools, and analyze their behavior to identify areas for improvement.

ADVICE

High-ROI Marketing

Focus on high-ROI marketing campaigns by identifying neglected or emerging channels.
Consider the long-term engagement potential of different platforms and tailor your approach accordingly.

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Brought to you by House of Macadamias delicious and nutritious nuts, Wealthfront high-yield savings account, and Vuori Clothing comfortable and durable performance apparel.

Welcome to another episode of The Tim Ferriss Show, where it is usually my job to sit down with world-class performers of all different types to tease out the habits, routines, favorite books, and so on that you can apply and test in your own life. This time, we have a slightly different format, and I’m the guest.

As some of you know, I tested a “fan-supported model” in 2019, but I ended up returning to ads by request. That’s a long story, and you can read more about it at tim.blog/podcastexperiment. I recently sat down with the original supporter group for a fun and live Q&A on YouTube.

In this episode, I answer questions on marketing and product launches, premium pricing, user feedback, fasting routines, podcast advertising, my recent gardening adventures, tools for releasing tension in the iliacus and psoas muscles, my current coffee and alcohol rules, advice for artisans, animal communication, tools for adverse life moments, and more.

Please enjoy!

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[08:27] How I would build clientele/mitigate risk if I were opening a restaurant.

[13:02] Raising awareness for a new productivity tool.

[18:33] Notable contributions during my days as a tech company advisor.

[21:21] Biggest project/challenge at the moment.

[22:02] Biggest takeaway from my own work that often gets overlooked.

[24:47] Thoughts on curated newsletters for information gathering.

[26:47] Recent spiritual shifts?

[30:07] Derek Sivers.

[30:50] New invention: franchise or sell the proprietary system?

[35:41] My experience with Bas Rutten’s O2 breathing device.

[38:19] Encouragement for a caregiver amid a chronic medical situation.

[40:18] Ketamine and bladder damage.