#4460
Mentioned in 2 episodes
One simple idea
Book • 2011
In 'One Simple Idea', Stephen Key shares his expertise on transforming creativity into marketable products by licensing ideas to companies.
The book provides strategies for product development, sales, and negotiation, highlighting the potential for passive income without the need for manufacturing or business management.
Key emphasizes that successful ideas should solve problems, have a 'wow' factor, appeal to a large market, and use common production methods.
The book provides strategies for product development, sales, and negotiation, highlighting the potential for passive income without the need for manufacturing or business management.
Key emphasizes that successful ideas should solve problems, have a 'wow' factor, appeal to a large market, and use common production methods.
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Mentioned in 2 episodes
Recommended by 
Tim Ferriss as part of his 'Fundamental Four', focusing on product licensing strategies.
Tim Ferriss as part of his 'Fundamental Four', focusing on product licensing strategies.
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