Mastering Targeted Advertising

Brought to you by House of Macadamias delicious and nutritious nuts, Wealthfront high-yield savings account, and Vuori Clothing comfortable and durable performance apparel.

Welcome to another episode of The Tim Ferriss Show, where it is usually my job to sit down with world-class performers of all different types to tease out the habits, routines, favorite books, and so on that you can apply and test in your own life. This time, we have a slightly different format, and I’m the guest. 

As some of you know, I tested a “fan-supported model” in 2019, but I ended up returning to ads by request. That’s a long story, and you can read more about it at tim.blog/podcastexperiment. I recently sat down with the original supporter group for a fun and live Q&A on YouTube. 

In this episode, I answer questions on marketing and product launches, premium pricing, user feedback, fasting routines, podcast advertising, my recent gardening adventures, tools for releasing tension in the iliacus and psoas muscles, my current coffee and alcohol rules, advice for artisans, animal communication, tools for adverse life moments, and more. 

Please enjoy!  

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This episode is also brought to you by House of Macadamias delicious and nutritious nuts! I love macadamia nuts and have been enjoying them often since keto expert Dr. Dominic D’Agostino recommended them on the podcast in 2015. They taste great, and with more healthy, monounsaturated fat than both olive oil and avocados, 27% fewer carbs than almonds, and more than 50% fewer carbs than cashews, they’re the perfect low-carb, keto-friendly, nutty snack. In fact, I just ate a handful of lightly white-chocolate-covered macadamias about an hour ago to keep me going through the afternoon until dinner. And I will say this: ​House of Macadamias produces the best-tasting macadamia nuts I’ve ever eaten... by far.

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[08:27] How I would build clientele/mitigate risk if I were opening a restaurant.

[13:02] Raising awareness for a new productivity tool.

[18:33] Notable contributions during my days as a tech company advisor.

[21:21] Biggest project/challenge at the moment.

[22:02] Biggest takeaway from my own work that often gets overlooked.

[24:47] Thoughts on curated newsletters for information gathering.

[26:47] Recent spiritual shifts?

[30:07] Derek Sivers.

[30:50] New invention: franchise or sell the proprietary system?

[35:41] My experience with Bas Rutten’s O2 breathing device.

[38:19] Encouragement for a caregiver amid a chronic medical situation.

[40:18] Ketamine and bladder damage.

[42:56] Is it always bad to be the bottleneck to your own business?

[44:32] Blogs or newsletters I read every day.

[46:03] First steps on the animal communication journey.

[49:40] Preparing, enduring, and breaking a three-day fast.

[54:43] How to launch a successful nonprofit.

[58:28] Building a luxury brand.

[1:12:52] Favorite recent travel destinations.

[1:13:37] Shredders.

[1:14:06] Outcompeting in a saturated market.

[1:17:43] Coffee vs. tea.

[1:18:35] Limiting alcohol intake.

[1:22:04] Shaved Ice Island.

[1:22:13] Resources for the archery curious.

[1:25:36] Fiction writing.

[1:26:33] Past guests who have inspired me through tough times.

[1:29:14] The mental model that most effectively helps me prioritize.

[1:32:59] Cosmic insignificance therapy (via Four Thousand Weeks).

[1:33:36] Marketing The 4-Hour Workweek in 2007 vs. 2022.

[1:39:14] Metaverse musings.

[1:41:25] How does my garden grow?

[1:43:29] Workout routine.

[1:48:34] Optimizing ROI on ad dollars spent.

[2:01:59] Required reading for someone in need of self-love.

[2:02:16] If asked, would I appear on The Joe Rogan Experience again?

[2:02:40] Have I ever tried backcountry skiing?

[2:03:25] What is Project 555?

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For show notes and past guests on The Tim Ferriss Show, please visit tim.blog/podcast.

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Past guests on The Tim Ferriss Show include Jerry Seinfeld, Hugh Jackman, Dr. Jane Goodall, LeBron James, Kevin Hart, Doris Kearns Goodwin, Jamie Foxx, Matthew McConaughey, Esther Perel, Elizabeth Gilbert, Terry Crews, Sia, Yuval Noah Harari, Malcolm Gladwell, Madeleine Albright, Cheryl Strayed, Jim Collins, Mary Karr, Maria Popova, Sam Harris, Michael Phelps, Bob Iger, Edward Norton, Arnold Schwarzenegger, Neil Strauss, Ken Burns, Maria Sharapova, Marc Andreessen, Neil Gaiman, Neil de Grasse Tyson, Jocko Willink, Daniel Ek, Kelly Slater, Dr. Peter Attia, Seth Godin, Howard Marks, Dr. Brené Brown, Eric Schmidt, Michael Lewis, Joe Gebbia, Michael Pollan, Dr. Jordan Peterson, Vince Vaughn, Brian Koppelman, Ramit Sethi, Dax Shepard, Tony Robbins, Jim Dethmer, Dan Harris, Ray Dalio, Naval Ravikant, Vitalik Buterin, Elizabeth Lesser, Amanda Palmer, Katie Haun, Sir Richard Branson, Chuck Palahniuk, Arianna Huffington, Reid Hoffman, Bill Burr, Whitney Cummings, Rick Rubin, Dr. Vivek Murthy, Darren Aronofsky, Margaret Atwood, Mark Zuckerberg, Peter Thiel, Dr. Gabor Maté, Anne Lamott, Sarah Silverman, Dr. Andrew Huberman, and many more.

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