#1087
Mentioned in 34 episodes
Built to sell
Creating a Business That Can Thrive Without You
Book • 2011
In 'Built to Sell', John Warrillow provides practical advice on creating a business that can operate independently of its owner.
The book is structured around a story where a business owner, Alex, is guided by his mentor Ted to transform his marketing agency into a sellable business.
Key lessons include running the company as if it will last forever but being ready to sell at any moment, focusing on a specific, non-customizable product or service, creating a positive cash flow cycle, and hiring a sales team to remove the owner from the sales process.
The book emphasizes the importance of making the business repeatable, valuable, and teachable to attract potential buyers.
The book is structured around a story where a business owner, Alex, is guided by his mentor Ted to transform his marketing agency into a sellable business.
Key lessons include running the company as if it will last forever but being ready to sell at any moment, focusing on a specific, non-customizable product or service, creating a positive cash flow cycle, and hiring a sales team to remove the owner from the sales process.
The book emphasizes the importance of making the business repeatable, valuable, and teachable to attract potential buyers.
Mentioned by
Mentioned in 34 episodes
Mentioned by 
Sean Cannell as a book that totally changed his life, even though he only read the title.
Sean Cannell as a book that totally changed his life, even though he only read the title.
31 snips
419: The CEO's Guide to YouTube: How Business Leaders Are Using Video Content to Build Media Empires and Drive Revenue Growth
Recommended by 
Chris Koerner as a book containing best practices for building a business to sell, regardless of whether you actually sell it.
Chris Koerner as a book containing best practices for building a business to sell, regardless of whether you actually sell it.
25 snips
Q&A: Real Estate Scraping, Selling Spreadsheets On Etsy, Bookkeeping Basics & More⏐Ep. #115
Mentioned by 
Becky Pierson Davidson as a book that influenced her approach to productizing services.
Becky Pierson Davidson as a book that influenced her approach to productizing services.
18 snips
The Anti-Call Sales Process: Build Trust, Close Deals, Keep Your Calendar Clear
