In this engaging discussion, Ali Schwanke, a HubSpot and inbound marketing expert with 15+ years of B2B experience, shares her strategy for generating an additional $100K in passive income. They delve into pricing strategies like decoy pricing to enhance sales, the importance of clear communication in marketing, and leveraging existing audiences. Ali also discusses creating digital products and the role of YouTube and newsletters in driving engagement, all while emphasizing strategic clarity in business operations.
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volunteer_activism ADVICE
Work Backwards From Success
Start with what already works for your business and current clients.
Ask where current clients came from and replicate that success.
insights INSIGHT
Avoid Marketing FOMO
Many people copy marketing tactics without context, leading to discouragement.
Focus on proven methods instead of blindly following trends.
volunteer_activism ADVICE
Personalize Outreach
Generic marketing tactics like LinkedIn outreach often fail without personalization.
Target specific customer needs and tailor messaging.
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Buy Back Your Time is a definitive guide for entrepreneurs at every level, teaching them how to scale their business quickly while avoiding burnout. The book introduces the 'Buy Back Principle,' which emphasizes hiring people to do repetitive and low-value tasks, allowing entrepreneurs to focus on high-value activities that bring energy and fulfillment. Dan Martell provides practical steps, frameworks like the 'replacement ladder' and 'DRIP matrix,' and strategies for outsourcing, automation, and prioritization to enhance both professional and personal life. The book is structured around key frameworks and tools, making it a valuable resource for entrepreneurs looking to achieve a better work-life balance and build a thriving business empire.
Built to sell
Creating a Business That Can Thrive Without You
John Warrillow
In 'Built to Sell', John Warrillow provides practical advice on creating a business that can operate independently of its owner. The book is structured around a story where a business owner, Alex, is guided by his mentor Ted to transform his marketing agency into a sellable business. Key lessons include running the company as if it will last forever but being ready to sell at any moment, focusing on a specific, non-customizable product or service, creating a positive cash flow cycle, and hiring a sales team to remove the owner from the sales process. The book emphasizes the importance of making the business repeatable, valuable, and teachable to attract potential buyers.
Predictably Irrational
The Hidden Forces That Shape Our Decisions
Dan Ariely
In this revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely uses a series of illuminating experiments to show how expectations, emotions, social norms, and other invisible forces skew our reasoning abilities. Ariely explains how we consistently overpay, underestimate, and procrastinate, and how these behaviors are neither random nor senseless but systematic and predictable. The book covers various aspects of decision-making, from the power of placebos to the effects of social and financial norms, and offers insights into how to make better decisions by understanding these irrational patterns.
Today I'm joined by Ali Schwanke for a coaching session to map out how she can add $100K in creator income to her thriving services business.
We dive deep into pricing, bundling digital products, and leveraging Ali’s existing audience—showing exactly how to build profitable, scalable offers without cannibalizing core services.
You'll learn our approach to identifying your best passive income opportunities, packaging your expertise into clear products, and quickly validating your idea before launching.
Timestamps: 00:00 Introduction 01:13 Marketing Is Simple When Your Strategy Is Sound 03:07 Escaping Marketing Chaos 06:18 Why Most LinkedIn Outreach Fails 08:02 How Ali Built Simple Strat 10:08 Growing Her HubSpot YouTube Channel 15:59 Mapping Revenue & Audience Assets 21:11 Finding Ali’s Best Passive Income Opportunities 25:48 How to Price & Package Digital Products 38:51 Using Decoy Pricing To Boost Sales 46:39 Designing the Perfect Pilot Program 55:18 Recap & Next Steps
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Highlights: 00:09 – We need to retrain how we think about marketing 01:13 – “Marketing is simple when strategy is sound” 03:07 – Start with what already works 08:20 – From YouTube tutorials to a $2M agency 16:00 – Potential offers and decoy pricing 45:40 – Becoming the “Oprah of marketing”
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