#407
Mentioned in 42 episodes

Predictably Irrational

The Hidden Forces That Shape Our Decisions
Book • 2008
In this revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely uses a series of illuminating experiments to show how expectations, emotions, social norms, and other invisible forces skew our reasoning abilities.

Ariely explains how we consistently overpay, underestimate, and procrastinate, and how these behaviors are neither random nor senseless but systematic and predictable.

The book covers various aspects of decision-making, from the power of placebos to the effects of social and financial norms, and offers insights into how to make better decisions by understanding these irrational patterns.

Mentioned by

Mentioned in 42 episodes

Mentioned by
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Sam Parr
as a book he referenced when making pricing decisions for his sushi restaurant.
1,461 snips
5 Conversations that broke our frames this week
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Madhavan Ramanujam
when discussing behavioral pricing and irrational decision-making.
669 snips
The art and science of pricing | Madhavan Ramanujam (Monetizing Innovation, Simon-Kucher)
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Logan Ury
while discussing her work at Google's Irrational Lab.
463 snips
How to Not Die Alone - A Dating Experts Guide
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Shane Parrish
, referencing the IKEA effect and the role of effort in perceived value.
448 snips
Rory Sutherland: The Psychology of Advertising
Mentioned by Stephen Dubner as the author of "Predictably Irrational."
413 snips
572. Why Is There So Much Fraud in Academia?
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Kristen Berman
as the co-author of Predictably Irrational and a collaborator in starting Irrational Labs.
145 snips
Using behavioral science to improve your product | Kristen Berman (Irrational Labs)
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Kevin Rose
in relation to the psychology of pricing and consumer behavior.
128 snips
Craig Mod – What Japan Taught Him About Self-Worth and Slowing Down
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Nathan Barry
when discussing decoy pricing strategies.
124 snips
$100K Passive Income Strategy for 2025 (Full Guide) | 069
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Scott Galloway
as one of his books that inspired him to write his own.
106 snips
Conversation with Dan Ariely — Why People Believe Irrational Things
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Tom Bilyeu
when discussing the concept of predictably irrational human decisions.
75 snips
Predict The Future, Feel Ready for Anything and Prepare for the World Ahead | Jane McGonigal (Replay)
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John Evans
as a game-changing book on behavioral science.
65 snips
Dan Ariely: the hidden forces that shape your customers' decisions
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Steph Smith
when discussing A/B testing of restaurant menus and pricing strategies.
64 snips
Steph Smith On Anti-Cheat Businesses, Ethical Hackers, and 5 Business Ideas With High Demand & Low Supply
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Tom Bilyeu
for learning about human behavior.
45 snips
How To Break Through Self Sabotage | Tom Bilyeu AMA (Replay)
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Matt Mullenweg
while discussing the design of Automattic's offer letters.
40 snips
601: Matt Mullenweg (CEO of Automattic) - Defining Your Creed, Hiring Talented Leaders, & Leading in a Remote World
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Annie Duke
as the person who introduced her to her agent.
38 snips
RWH015: Betting Better in Markets & Life w/ Annie Duke
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Chris Williamson
when discussing anchoring bias and pricing strategies.
31 snips
#095 - George MacGill - Mental Models 102 - The Decision Strikes Back
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Cassie Kozyrkov
in reference to her studies with the author of the book.
29 snips
Decision intelligence: Thoughtful, data-driven choices
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Mel Mattison
as a book that challenges rational consumer decision-making in modern economic theory.
26 snips
Financial plumbing expert Mel Mattison: Why Trump‘s economic agenda mirros MMT
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Alex Hormozi
as an example of a book that provides general advice, not specific actionable steps.
24 snips
How Much Ignorance Tax Are You Paying... | Ep 126

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