

#407
Mentioned in 42 episodes
Predictably Irrational
The Hidden Forces That Shape Our Decisions
Book • 2008
In this revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely uses a series of illuminating experiments to show how expectations, emotions, social norms, and other invisible forces skew our reasoning abilities.
Ariely explains how we consistently overpay, underestimate, and procrastinate, and how these behaviors are neither random nor senseless but systematic and predictable.
The book covers various aspects of decision-making, from the power of placebos to the effects of social and financial norms, and offers insights into how to make better decisions by understanding these irrational patterns.
Ariely explains how we consistently overpay, underestimate, and procrastinate, and how these behaviors are neither random nor senseless but systematic and predictable.
The book covers various aspects of decision-making, from the power of placebos to the effects of social and financial norms, and offers insights into how to make better decisions by understanding these irrational patterns.
Mentioned by



































Mentioned in 42 episodes
Mentioned by 

as a book he referenced when making pricing decisions for his sushi restaurant.


Sam Parr

1,461 snips
5 Conversations that broke our frames this week
Mentioned by 

as part of the behavioral science canon.


Rory Sutherland

693 snips
How To Influence People: Marketing Secrets Behind The World’s Biggest Brands - Rory Sutherland
Mentioned by 

when discussing behavioral pricing and irrational decision-making.


Madhavan Ramanujam

669 snips
The art and science of pricing | Madhavan Ramanujam (Monetizing Innovation, Simon-Kucher)
Mentioned by 

while discussing her work at Google's Irrational Lab.


Logan Ury

463 snips
How to Not Die Alone - A Dating Experts Guide
Mentioned by 

, referencing the IKEA effect and the role of effort in perceived value.


Shane Parrish

448 snips
Rory Sutherland: The Psychology of Advertising
Mentioned by Stephen Dubner as the author of "Predictably Irrational."

413 snips
572. Why Is There So Much Fraud in Academia?
Mentioned by ![undefined]()

as the co-author of Predictably Irrational and a collaborator in starting Irrational Labs.

Kristen Berman

145 snips
Using behavioral science to improve your product | Kristen Berman (Irrational Labs)
Mentioned by 

in relation to the psychology of pricing and consumer behavior.


Kevin Rose

128 snips
Craig Mod – What Japan Taught Him About Self-Worth and Slowing Down
Mentioned by 

when discussing decoy pricing strategies.


Nathan Barry

124 snips
$100K Passive Income Strategy for 2025 (Full Guide) | 069
Mentioned by 

as one of his books that inspired him to write his own.


Scott Galloway

106 snips
Conversation with Dan Ariely — Why People Believe Irrational Things
Mentioned by 

when discussing the concept of predictably irrational human decisions.


Tom Bilyeu

75 snips
Predict The Future, Feel Ready for Anything and Prepare for the World Ahead | Jane McGonigal (Replay)
Mentioned by 

as a game-changing book on behavioral science.


John Evans

65 snips
Dan Ariely: the hidden forces that shape your customers' decisions
Mentioned by 

when discussing A/B testing of restaurant menus and pricing strategies.


Steph Smith

64 snips
Steph Smith On Anti-Cheat Businesses, Ethical Hackers, and 5 Business Ideas With High Demand & Low Supply
Recommended by 

for learning about human behavior.


Tom Bilyeu

45 snips
How To Break Through Self Sabotage | Tom Bilyeu AMA (Replay)
Mentioned by 

while discussing the design of Automattic's offer letters.


Matt Mullenweg

40 snips
601: Matt Mullenweg (CEO of Automattic) - Defining Your Creed, Hiring Talented Leaders, & Leading in a Remote World
Mentioned by 

as the person who introduced her to her agent.


Annie Duke

38 snips
RWH015: Betting Better in Markets & Life w/ Annie Duke
Mentioned by 

when discussing anchoring bias and pricing strategies.


Chris Williamson

31 snips
#095 - George MacGill - Mental Models 102 - The Decision Strikes Back
Mentioned by 

in reference to her studies with the author of the book.


Cassie Kozyrkov

29 snips
Decision intelligence: Thoughtful, data-driven choices
Mentioned by 

as a book that challenges rational consumer decision-making in modern economic theory.


Mel Mattison

26 snips
Financial plumbing expert Mel Mattison: Why Trump‘s economic agenda mirros MMT
Mentioned by 

as an example of a book that provides general advice, not specific actionable steps.


Alex Hormozi

24 snips
How Much Ignorance Tax Are You Paying... | Ep 126