Conversation with Dan Ariely — Why People Believe Irrational Things

In this revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely uses a series of illuminating experiments to show how expectations, emotions, social norms, and other invisible forces skew our reasoning abilities. Ariely explains how we consistently overpay, underestimate, and procrastinate, and how these behaviors are neither random nor senseless but systematic and predictable. The book covers various aspects of decision-making, from the power of placebos to the effects of social and financial norms, and offers insights into how to make better decisions by understanding these irrational patterns.

In 'The Upside of Irrationality', Dan Ariely delves into the many ways our behavior is influenced by irrational forces, such as expectations, emotions, and social norms. The book covers a wide range of topics, including what truly makes us happy, the effectiveness of large bonuses, the dynamics of online dating, and how we learn to love those we are with. Ariely uses his own experiments and research to shed light on these issues, offering insights into how to break through negative patterns of thought and behavior to make better decisions.

Irrationally Yours is an entertaining and informative book that delves into a wide range of everyday puzzles and conundrums. It is based on Dan Ariely's popular Wall Street Journal column 'Ask Ariely', where he applies behavioral economics to address reader-submitted questions. The book offers a fresh perspective on how to navigate life's challenges with humor and wit, aided by William Haefeli's illustrations.