The Upside of Irrationality

In 'The Upside of Irrationality', Dan Ariely delves into the many ways our behavior is influenced by irrational forces, such as expectations, emotions, and social norms.

The book covers a wide range of topics, including what truly makes us happy, the effectiveness of large bonuses, the dynamics of online dating, and how we learn to love those we are with.

Ariely uses his own experiments and research to shed light on these issues, offering insights into how to break through negative patterns of thought and behavior to make better decisions.