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Irrationally yours

Book • 2015
Irrationally Yours is an entertaining and informative book that delves into a wide range of everyday puzzles and conundrums.

It is based on Dan Ariely's popular Wall Street Journal column 'Ask Ariely', where he applies behavioral economics to address reader-submitted questions.

The book offers a fresh perspective on how to navigate life's challenges with humor and wit, aided by William Haefeli's illustrations.

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