601: Matt Mullenweg (CEO of Automattic) - Defining Your Creed, Hiring Talented Leaders, & Leading in a Remote World
Sep 22, 2024
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Matt Mullenweg, CEO of Automattic and a pioneer of open-source software, discusses his powerful creed focused on continuous learning and impact over money. He emphasizes the importance of hiring leaders with work ethic, taste, integrity, and curiosity. Mullenweg shares insights on effective communication in remote work, the transformative growth of WordPress, and the need for a well-defined company creed to attract talent. He highlights the significance of coaching and the role of optimism in leading teams, alongside personal anecdotes about resilience and goal-setting.
A personal creed fosters continuous learning and collaboration, guiding employees' actions and attracting talent aligned with the company's values.
Successful leadership at Automattic relies on four essential qualities: work ethic, taste, integrity, and curiosity, which are critical for fostering a strong team culture.
Deep dives
The Importance of a Personal Creed
Having a personal creed is essential for individuals and organizations, as it provides a framework for values and beliefs. Automattic's creed emphasizes continuous learning, collaboration, and creating a positive impact on customers. This creed not only guides employees in their daily actions but also serves as a powerful recruiting tool by clearly outlining the company’s expectations and culture. By articulating a shared vision, a creed helps establish a purpose that motivates people to work for something greater than just monetary gain.
Four Key Qualities in Leadership Hiring
When hiring for leadership roles, there are four key qualities that are considered essential: work ethic, taste, integrity, and curiosity. These traits are viewed as irreplaceable attributes that cannot be taught but are critical for successful leadership. The hiring process at Automattic includes real work projects to evaluate candidates more accurately rather than relying solely on interviews, as this approach assesses their work ethic and compatibility with the company’s values. Identifying these qualities helps create a strong leadership team that aligns with the company's mission and culture.
Continuous Goal Setting and Adaptation
Effective goal setting is crucial for business leaders, as it shapes the direction and motivation for their teams. Goals should not only focus on financial targets but also on specific, actionable objectives that resonate more closely with employees' daily work. The discussion highlights the importance of balancing ambitious long-term goals with short-term, attainable targets that offer a sense of control and motivation. By creating a framework that supports goal setting while fostering adaptability, leaders can better navigate challenges and sustain team morale.
The Power of Raising Aspirations
Encouraging others to be more ambitious is a highly impactful practice for leaders, as small suggestions can lead to significant shifts in individuals' aspirations. A notable example is Tyler Cowen's advice to skip an MBA and pursue a PhD instead, illustrating how raising someone’s expectations can open up greater opportunities. This approach helps build a more fulfilling environment for employees, as it instills a sense of purpose and motivation to achieve challenging goals. Such leadership practices not only drive personal growth but also contribute to the overall success of the organization.
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This is Episode #601 with the CEO of Automattic, Matt Mullenweg
Notes:
What is your creed?
I will never stop learning. I won’t just work on things that are assigned to me. I know there’s no such thing as a status quo. I will build our business sustainably through passionate and loyal customers. I will never pass up an opportunity to help out a colleague, and I’ll remember the days before I knew everything. I am more motivated by impact than money, and I know that Open Source is one of the most powerful ideas of our generation. I will communicate as much as possible because it’s the oxygen of a distributed company. I am in a marathon, not a sprint, and no matter how far away the goal is, the only way to get there is by putting one foot in front of another every day. Given time, there is no problem that’s insurmountable.
"People need something to believe in." -- That's what draws talent to the company.
What do you look for when hiring a leader? "The four qualities that you can't train..."
Work ethic
Taste
Integrity
Curiosity
Coaching -- Expose your leaders to coaches.
Mirror
Ask questions
Reflect
Commonalities of leaders who sustain excellence:
Optimism in dark times
Player coaches -- They can do the work AND lead others
Hire well -- They spot talent, hire, train, develop, and retain them
Commencement speech -- Encourage others to think bigger. Raise their ambition. From Tyler Cowen -- The high-return activity of raising others’ aspirations - (PhD instead of Masters) At critical moments in time, you can raise the aspirations of other people significantly, simply by suggesting they do something better or more ambitious than what they might have in mind. It costs you relatively little to do this, but the benefit to them, and to the broader world, may be enormous.
Matt's Twitter Bio -- I can think. I can wait. I can fast– This comes from Hermann Hesse’s Siddhartha. Siddartha said “if you can think, wait, and fast, you can do just about anything.”
Don’t constrain your mentors by their availability, engage with their work! Jim Simons was a mentor for Matt. Be guided by beauty.
Will Durant - Health lies in action, and so it graces youth. To be busy is the secret of grace and half the secret of content. Let us ask the gods not for possessions, but for things to do; happiness is in making things rather than in consuming them.”
Matt's goals -- My goals in life are to democratize publishing, commerce, and messaging. I travel a lot. In 2023 I visited 63 cities, and 18 countries, and my average velocity was 41.9 miles per hour. I was born and raised in Houston, Texas. I write code, poetry, prose, and music, often in support of those three goals, but sometimes just to make the world a more beautiful place. I love taking photos and have posted over 30,000 to this site, hence my common username photomatt.
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