Madhavan Ramanujam
Managing partner at Simon-Kucher, he helped over 250 companies architect their pricing strategies. He recently launched his own fund, 49 Palms, focused on helping early-stage AI companies.
Top 3 podcasts with Madhavan Ramanujam
Ranked by the Snipd community
794 snips
Jul 27, 2025 • 1h 12min
Pricing your AI product: Lessons from 400+ companies and 50 unicorns | Madhavan Ramanujam
Madhavan Ramanujam, a pricing and monetization expert, shares his insights from advising over 250 companies, including unicorns. He discusses why AI companies can capture much higher value than traditional SaaS models. Madhavan introduces a 2x2 framework for optimal pricing and highlights negotiation strategies that maximized a founder's deal size. He also emphasizes reframing Proof of Concepts to create business cases and stresses that monetization must be prioritized from the start. His insights reveal crucial strategies for sustainable growth in AI.
669 snips
Dec 8, 2022 • 1h 39min
The art and science of pricing | Madhavan Ramanujam (Monetizing Innovation, Simon-Kucher)
Madhavan Ramanujam, a senior partner at Simon-Kucher, specializes in pricing strategies for top tech firms like Uber and LinkedIn and is the author of "Monetizing Innovation." He discusses the crucial role of early pricing conversations in product development and how understanding customer willingness to pay can drive success. Madhavan also delves into dynamic pricing strategies, the psychology behind pricing, and how market segmentation can tailor offerings. He shares insights on adapting pricing during downturns, reinforcing that effective pricing can unlock significant value.
513 snips
Jan 23, 2024 • 57min
Madhavan Ramanujam - How to Price Products - [Invest Like the Best, REPLAY]
Madhavan Ramanujam, author of "Monetizing Innovations," shares his expertise on product pricing strategies used by industry giants like Porsche and Uber. He highlights common pricing mistakes and underscores the importance of focusing on customer benefits rather than features. Listeners will learn how integrating pricing early in product development can enhance market fit. Madhavan also discusses effective product configuration and the complexities of choosing between subscription and usage-based models, aiming to align pricing with genuine customer value.
