Uncensored CMO Dan Ariely: the hidden forces that shape your customers' decisions
45 snips
Apr 16, 2025 
Dan Ariely, a renowned behavioral economist and author, delves into the quirky world of customer decision-making. He explains how tiny cues can influence pricing perception and why letting customers choose their own price can foster engagement. Ariely also discusses the psychology behind misinformation, urging marketers to rebuild trust in industries like insurance. With intriguing insights into the value of effort in shaping perceptions, his expertise offers a fresh perspective on understanding irrational human behavior.
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The Half-Beard Story
- Dan Ariely's half-beard is a result of burn scars and a month-long hike.
- It sparked unexpected conversations about self-acceptance and visibility of injuries.
The Power of Social Science
- Social science reveals hidden truths about human behavior, like the unintended consequences of hiding injuries.
- It helps us discover practices we believe are beneficial but are actually harmful.
Origins of Behavioral Science Journey
- Dan Ariely's journey into behavioral science began with complaints about painful bandage removals during his burn treatment.
- This led to his first experiments on duration and pain, challenging common medical practices.
