Marcel Marcondes, Global CMO of AB InBev and award-winning marketer, delves into his role overseeing major beer brands like Stella Artois and Budweiser. He discusses the importance of creativity and consistency in driving successful marketing campaigns. Marcel highlights the innovative strategies behind Super Bowl ads and the Mega Brands Program, which enhances brand alignment with consumer behavior. He also shares insights on fostering effective partnerships with creative agencies and adapting to evolving consumer preferences in a competitive market.

Nir Eyal, author of 'Indistractable,' dives into the modern distractions that plague our focus. He explains how internal triggers like anxiety and boredom lead to procrastination and offers actionable strategies for regaining control over our attention. Eyal also emphasizes the importance of a supportive work culture in promoting productivity and discusses how perceptions of sleep impact overall well-being. He highlights the role of mindset in determining success, illustrating how belief in one’s agency can shape outcomes.

In this engaging conversation, Susan Rienow, Pfizer's Chief Marketing Officer and a leader in modernizing pharmaceutical marketing, reveals the secrets behind their stunning Super Bowl ad, 'Knock Out,' which scored a remarkable 4.4 stars. She discusses the importance of utilizing data-driven insights for effective advertising and the challenges of balancing emotional resonance with scientific accuracy. Rienow also highlights the transformative role of AI in drug development and emphasizes the need for genuine communication in building trust with diverse audiences.

Benjamin Braun, CMO at Samsung Europe, shares his expertise in tech innovation and marketing. He reveals Samsung's Olympic marketing strategies, like gifting limited edition phones to athletes, which created a buzz around the games. Braun also emphasizes using AI in everyday devices, from smart appliances to wellness tech like the Galaxy Ring. He opens up about his dyslexia, discussing how neurodiversity can enhance leadership and innovation in business. Insights on balancing long-term brand building with immediate sales goals round out this engaging conversation.

Karen Nelson-Field, a world expert on attention measurement and author, dives into the complexities of the attention economy. She highlights the evolution of attention in advertising and the crucial difference between active and passive engagement. The discussion explores how platforms manipulate user focus and the limitations of traditional metrics like CPM. Karen also introduces the concept of attention elasticity and the importance of measuring actual viewer engagement, ultimately advocating for innovative strategies to enhance advertising effectiveness.

Allison Ellsworth, founder of Poppi, shares her incredible journey from pitching on Shark Tank to building a soda brand that outsells Coke and Pepsi on Amazon. She discusses leveraging TikTok's viral potential, innovative marketing strategies, and the challenges of launching during COVID. Allison reveals insights about creating new flavors, the bold decision to advertise during the Super Bowl, and the transformational impact on brand visibility. Her story highlights resilience and the power of social media in disrupting a competitive industry.

In this conversation, Patrick Spence, the producer behind the groundbreaking drama 'Mr Bates vs The Post Office,' shares the harrowing details of the largest miscarriage of justice in British history. He reveals how the show was created to spotlight the wrongful prosecutions caused by a flawed IT system. Spence discusses the significant cover-up by the Post Office, the emotional toll on affected individuals, and the lack of compensation they still face. He also touches on the global influence of the story and its impact on raising public awareness.

Mark Abraham, who leads the Marketing, Sales & Pricing practice at Boston Consulting Group and co-authored the book on personalization, dives deep into the power of personalization in the age of AI. He discusses why 2025 is pivotal for personalized marketing and the $2 trillion opportunity it presents. Abraham shares insights on companies excelling at personalization, the challenges they face, and how AI is revolutionizing customer engagement. He emphasizes the importance of leveraging data responsibly to create tailored customer experiences and boost business outcomes.

Les Binet, a marketing effectiveness guru and author, joins forces with Sarah Carter, co-author and data analysis expert, to tackle the pressing issues for marketers in 2025. They assert that consistency in advertising is key to success, discussing how the age of purpose may be fading. The duo highlights the disconnect between marketers and their audience, emphasizing emotional connections over trends. They delve into the power of Out of Home advertising, advocating for creativity while maintaining brand integrity.

Ed Smith, who leads the Amazon mass marketing team in Europe, shares insights on how the company creates emotional advertising that connects with consumers. He discusses the innovative sledging grannies campaign that challenges stereotypes and the importance of authenticity in representation. Ed also explores Amazon’s approach to brand consistency, the balancing act of sustainability during peak demand, and the impact of influencers on marketing strategies. His predictions for 2025 shed light on the future of marketing and Amazon's unique corporate culture.