Les Binet, a marketing effectiveness guru and author, joins forces with Sarah Carter, co-author and data analysis expert, to tackle the pressing issues for marketers in 2025. They assert that consistency in advertising is key to success, discussing how the age of purpose may be fading. The duo highlights the disconnect between marketers and their audience, emphasizing emotional connections over trends. They delve into the power of Out of Home advertising, advocating for creativity while maintaining brand integrity.

Ed Smith, who leads the Amazon mass marketing team in Europe, shares insights on how the company creates emotional advertising that connects with consumers. He discusses the innovative sledging grannies campaign that challenges stereotypes and the importance of authenticity in representation. Ed also explores Amazon’s approach to brand consistency, the balancing act of sustainability during peak demand, and the impact of influencers on marketing strategies. His predictions for 2025 shed light on the future of marketing and Amazon's unique corporate culture.

Rupert Howell, co-founder of HHCL & Partners, shares insights from his groundbreaking advertising career. He emphasizes the significance of honesty, trust, and clear communication in client relationships. Rupert reveals how HHCL achieved a remarkable 65% strike rate for new business by separating pitch processes from day-to-day management. He discusses the transformative content behind the successful Tango campaign and the importance of cultivating genuine relationships in advertising. Join him for an engaging discussion on the balance of growth and maintaining agency ethos.

Orlando Wood, advertising expert and co-host of Never Mind the Adverts, dives into the vibrant world of holiday marketing. He shares insights on the potential Omnicom and IPG merger and its impact on competition. The conversation shifts to a delightful review of this year's Christmas ads, including nostalgic favorites. With festive drinks in hand, they play a charming 'Name That Ad' game, reminding everyone of the magic and joy of holiday advertising. It's a perfect blend of industry insights and seasonal cheer!

Jess Myers, Chief Customer Officer at The Very Group, shares insights from her impactful year in marketing and customer experience. She elaborates on the significance of the 'Golden Quarter' and the success of their flamingo-themed campaigns. Jess discusses the balance between creative consistency and commercial objectives, revealing how maintaining effective advertising enhances brand engagement. Additionally, she touches on the launch of the Very Media Group and highlights the importance of collaboration within teams to optimize holiday strategies.

In this lively discussion, Sadira Furlow, the 'Dean of Dopeness' and CMO of Tony's Chocolonely, reveals her innovative marketing journey from PepsiCo to reshaping the chocolate industry. She highlights how Tony's unique branding and commitment to social impact challenge conventional narratives in chocolate production. With anecdotes about creative campaigns and the importance of authentic storytelling, Sadira underscores the power of emotional marketing and the role of humor in connecting with consumers. Her insights into adaptive marketing strategies are both inspiring and thought-provoking.

Rory Sutherland, a behavioral science expert and six-time Jaguar owner, dives into the recent Jaguar rebrand, arguing that bold changes are essential for survival in the electrification era. He discusses the challenges of brand loyalty amid shifting consumer preferences and critiques the backlash against Jaguar's innovative advertising. Rory also tackles the complexities of luxury branding and consumer behavior, emphasizing emotional connections and how societal trends influence perceptions, revealing an engaging perspective on marketing and identity.

Douglas Lamont, Chief Chocolonely at Tony's Chocolonely and ex-CEO of Innocent Smoothie, shares his expertise on scaling challenger brands. He discusses the balance between upholding a mission and driving growth while detailing Tony's commitment to ethical practices, like eradicating child labor and ensuring fair wages in cocoa sourcing. Douglas emphasizes the importance of transparency and storytelling in building consumer trust, alongside navigating the complexities of international expansion and maintaining brand integrity.

Sophie Neary, Retail MD at Google, shares her expertise in digital retail transformation and campaign success. She discusses the impact of emotional versus rational advertising and the unique power of YouTube in audience engagement. Sophie highlights trends shaping retail, including the implications of Cyber Monday's timing. Insights from search data are emphasized, particularly regarding changing consumer behaviors during the holidays. She also explores how creativity in advertising is essential, even as AI continues to evolve marketing strategies.

In a captivating discussion, Andrew Tindall, author of the Compound Creativity report, reveals how consistent creative marketing significantly impacts brand success. He is joined by Dom Dwight, Marketing Director at Yorkshire Tea, who shares insights into their long-term strategies and creative philosophy. Vickie Ridley from Lucky Generals adds her perspective on effective collaboration. The trio explores the power of consistency in branding, the art of celebrity endorsements, and how authenticity in advertising strengthens consumer engagement.