Uncensored CMO

Nicole Parlapiano, CMO of Tubi, shares her entrepreneurial journey through the fast-paced worlds of WeWork and Tinder. She discusses the importance of embracing chaos in marketing and her unique approach to brand building. Nicole highlights Tubi's strategy in the streaming wars, including a bold Super Bowl campaign that captured attention through creativity. She emphasizes the need for adaptability in corporate settings and how innovative advertising can resonate with audiences in today's changing landscape.

Colin Fleming, CMO of ServiceNow and former racing driver, shares insights on reinventing B2B marketing. He discusses the power of humor in advertising and the innovative campaign featuring Idris Elba. Colin dives into the future of AI in marketing, emphasizing its potential to enhance creativity while also addressing risks. He reflects on how his racing background influences his marketing strategies and the importance of aligning data and personalization. Finally, he touches on ServiceNow's collaboration with Aston Martin and how technology is reshaping branding in the industry.

In a world first, Scott Galloway and Rory Sutherland go head to head to talk about some of the biggest topics in marketing. They lock horns on Scott's controversial statement "the era of brand is dead" and why most successful companies don't advertise. You'll also hear the two disagreeing on the Jaguar rebrand, at which point Scott may or may not have called Rory sexy...Timestamps00:00 - Intro02:15 - Be in an industry you get better at as you get older05:41 - Does wealth redistribution need to change?16:22 - Why the most successful companies don’t advertise22:49 - The era of brand is over30:39 - Scott’s fear for young men35:52 - Scott and Rory discuss dating40:56 - Was the Jaguar rebrand stupid?

Join James Kuczynski, Duolingo's Creative Director, and Dan Salkey, founding partner at Small World, as they dive into building entertaining brands. They discuss the rise and surprising 'death' of Duolingo's beloved mascot, Duo, and the creative autonomy that fuels their success. Discover how AI is revolutionizing language learning and why engaging content is crucial for brand loyalty. With insights from their recent SXSW panel, learn the traits of the most entertaining brands and how to apply them to your own marketing strategy!

Dan Ariely, a renowned behavioral economist and author, delves into the quirky world of customer decision-making. He explains how tiny cues can influence pricing perception and why letting customers choose their own price can foster engagement. Ariely also discusses the psychology behind misinformation, urging marketers to rebuild trust in industries like insurance. With intriguing insights into the value of effort in shaping perceptions, his expertise offers a fresh perspective on understanding irrational human behavior.

Join Rory Sutherland, Vice Chairman of Ogilvy and behavioral science expert, as he brings his unique wit and unconventional ideas to the discussion. He argues that marketing holds the key to economic growth, likening it to a casino rather than a science. Rory shares insights on leveraging competitors' weaknesses, reflects on his TikTok fame, and discusses the psychological intricacies of consumer behavior. Expect a mix of humor and thought-provoking anecdotes that reveal how effective marketing can drive innovation and change.

Scott Galloway, Professor of Marketing at NYU Stern, returns for a lively discussion filled with provocative insights. He boldly claims that the CMO’s days are numbered, arguing that the brand era is over and rage has taken center stage. Galloway tackles the struggles young men face and critiques the social media environment. He also emphasizes the need for marketers to adapt to AI's rise, balancing innovation with strategic accountability. Expect no softballs when Prof G is in the room!

Colin Fleming, CMO of ServiceNow, delves into the intricacies of B2B marketing and the transformative impact of AI. Billy Seabrook, Global Chief Design Officer at IBM, shares insights on AI's evolution and its dual role as a tool for creativity and productivity in campaigns. Stacy Martinet from Adobe emphasizes the importance of agentic AI in enhancing marketing effectiveness and future-proofing strategies. Together, they explore how AI technology personalizes customer experiences, dispels myths about marketing, and fosters a culture of experimentation and learning.

Seth Matlins, Managing Director of Forbes CMO Network and an award-winning marketer, dives deep into the role of Chief Marketing Officers. He discusses the challenges CMOs face transitioning to CEOs and the necessity for better internal communication and trust in marketing. Matlins emphasizes that everyone within an organization is a brand manager and insists on the importance of entrepreneurial thinking. He also explores what makes a CMO influential and the need for marketers to adapt to rapidly changing consumer expectations.

Join Eugenia Zalis, Oreo's CMO and marketing maven, as she shares insights from her journey including her impactful stint at Unilever on the Dove campaign. She dives into Oreo's 'stay playful' strategy and discusses exciting collaborations with Coca-Cola and Post Malone. Discover the secrets of managing a 110-year-old brand, innovative flavors, and the importance of humor in advertising. Eugenia also shares her creative process and leadership tips for aspiring CMOs aiming to generate engagement in a diverse market.