Uncensored CMO

Why AI will be a creative game changer - Simon Morris, Adobe

5 snips
Jul 7, 2025
Simon Morris, VP of International Marketing at Adobe, shares captivating insights into how AI is reshaping marketing. He emphasizes that creativity will always require a human touch, despite AI's growing role. Simon discusses Adobe's partnerships, like with Real Madrid, showcasing collaborative campaigns. He also dives into what makes an effective marketing leader today and why consumer trust in AI tools is crucial. The conversation highlights the balance between adhering to guidelines and allowing creative freedom.
Ask episode
AI Snips
Chapters
Books
Transcript
Episode notes
00:00 / 00:00

Simon Morris's Career Journey

  • Simon Morris started his career at a small Israeli startup, handling diverse tasks from sales to events.
  • After 14 years and taking the company public, he joined Adobe during its major transformation period.
00:00 / 00:00

AI as a Creativity Enhancer

  • AI should augment human creativity by handling tedious, time-consuming tasks.
  • This saves creative professionals time to focus on impactful storytelling and emotional experiences.
00:00 / 00:00

Humans Drive Creative Ingenuity

  • Human creativity shines in the mid-stage of marketing: creating original, unreasonable ideas.
  • AI effectively supports the wide exploration and execution phases, freeing humans for ingenious thought.
Get the Snipd Podcast app to discover more snips from this episode
Get the app