

#5003
Mentioned in 6 episodes
It's not how good you are, it's how good you want to be
Book • 2003
This book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit, and wisdom.
It is designed as a pocket 'bible' for the talented and timid alike, helping to make the unthinkable thinkable and the impossible possible.
Paul Arden shares his expertise on diverse issues such as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity, all of which can be applied to aspects of modern life.
It is designed as a pocket 'bible' for the talented and timid alike, helping to make the unthinkable thinkable and the impossible possible.
Paul Arden shares his expertise on diverse issues such as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity, all of which can be applied to aspects of modern life.
Mentioned by
Mentioned in 6 episodes
Recommended by
Paul Adams as a book that shows people have unlimited potential if they think about it the right way.


325 snips
What AI means for your product strategy | Paul Adams (CPO of Intercom)
Recommended by
Scott Tolinski as motivational books offering unique perspectives and inspiring different thinking.


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