It's not how good you are, it's how good you want to be

This book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit, and wisdom.

It is designed as a pocket 'bible' for the talented and timid alike, helping to make the unthinkable thinkable and the impossible possible.

Paul Arden shares his expertise on diverse issues such as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity, all of which can be applied to aspects of modern life.