The Futur with Chris Do 276 - Attracting Better Clients — with Radim Malinic
10 snips
Jan 31, 2024 Radim Malinic, a Czech-born British designer and founder of Brand Nu Studio, shares his unique journey from hockey player to designer. He discusses the crucial balance between creativity and commerce, emphasizing a client-focused approach to improve relationships. Radim highlights the importance of self-awareness and resilience in overcoming challenges, and he opens up about his personal experiences with mental health and mindfulness. Celebrating small wins and embracing a diverse background in creative fields are key themes that resonate throughout the conversation.
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Creativity as a Service
- Radim Malinic's book "Creativity for Sale" reframes creative work as a service.
- It emphasizes providing solutions and helping others succeed through creativity.
Client-Centric Approach
- Focus on helping clients and understanding their opportunities instead of focusing on yourself and charging more than you are worth.
- This selfless approach to creativity leads to better client relationships and appropriate pricing.
Diverse Background
- Malinic's journey includes diverse experiences, from ice hockey and DJing to music journalism.
- This broad background shaped his multifaceted design philosophy and ability to connect with diverse clients.
