The Futur with Chris Do
The Futur
The Futur Podcast is a show that explores the interesting overlap between design, marketing, and business. Our host (and CEO of The Futur), Chris Do, hold candid conversations with inspirational people from the worlds of design, technology, marketing, business, philosophy and personal development. These conversations go deep. With the aim of understanding who these incredible people are, what drives them to do what they do, and what can we--the listener--learn from it all. Visit thefutur.com/podcast for show notes and additional information from each episode.
Episodes
Mentioned books
5 snips
Oct 7, 2026 • 44min
Your Betrayal Works for You w/ Dr. John Demartini | Ep 454
Dr. John Demartini, an author, educator, speaker, and human-behavior specialist, demonstrates his signature method through a live coaching session. They explore betrayal, resentment, fear of shining too brightly, accountability, and the hidden benefits of painful experiences. A former victim story is examined through career, relationships, identity, and independence, leading to an unexpected shift from blame toward gratitude.
22 snips
Sep 30, 2026 • 4min
Going Viral Won't Build Your Brand w/ Chris Do | Ep 453
Viral fame can create instant recognition, but not necessarily a lasting brand. This discussion explores how to build durable authority by serving a clear audience, planning content with intention, and following a 90-day framework of experimentation, focus, and commitment. It also examines Seth Godin’s “The Dip” and the difficult stretch where persistence separates lasting creators from fleeting sensations.
23 snips
Sep 23, 2026 • 29min
The Truth Behind Scroll-Stopping Thumbnails w/ Brittney Carlini | Ep 452
Brittney Carlini, a thumbnail strategist and visual storytelling designer, shares her journey from self-taught Photoshop enthusiast to YouTube packaging expert. They explore how tension, emotion, and pre-action moments make thumbnails irresistible, where clickbait crosses into deception, and why movie posters offer a useful comparison. They also examine AI’s role in thumbnail creation and the durable skills designers still need.
52 snips
Sep 16, 2026 • 30min
Why Your Copy Isn't Converting w/ Joanna Wiebe | Ep 451
Joanna Wiebe, pioneering conversion copywriter, educator, and founder of Copyhackers, explores why clever copy often falls flat. She demonstrates PAS and DOS messaging frameworks, unpacks the power of voice-of-customer research, and shares the strategy behind her 3,000% YouTube growth. They also discuss building an AI-resistant moat through personality, books, video, and speaking.
22 snips
Sep 9, 2026 • 26min
Why AI Can't Teach Taste w/ Brooke Hopper | Ep 450
Brooke Hopper, Adobe’s first Senior Principal Designer, works on the future of creative tools and Firefly AI. She discusses AI’s role in brainstorming, production, and 3D creation, plus why machines can’t teach taste. They explore intentional friction, agentic AI, creative education, and Adobe’s responsible approach to training data and artist compensation.
37 snips
Sep 2, 2026 • 27min
Know When to Quit w/ John Lee | Ep 449
John Lee, entrepreneur, author of Money Unlocked, and advisor across real estate, sales, branding, and AI, shares his unconventional path from teenage hustles to property deals without his own capital. They explore the WIIFT pitching principle, how to distinguish a true pivot from quitting, the role of doubt in financial success, and why AI can amplify human wisdom rather than replace it.
40 snips
Aug 26, 2026 • 44min
Scaling A Solo Creative Business w/ Matt Essam | Ep 448
Matt Essam, author and coach who helps solo creatives scale, shares how to shift from freelancer thinking to a repeatable business. He covers charging by project, using personal story to stand out, reframing client conversations to sell symptoms not services, and packaging your process so growth does not rely on you. Live coaching moments illustrate these ideas in real time.
71 snips
Aug 19, 2026 • 35min
Stop Studying, Start Learning w/ Justin Sung | Ep 447
Justin Sung, a learning coach and former doctor known for research-backed systems, debunks the myth of fixed learning styles. He explains how overwhelm sparks real learning, why turning confusion into questions accelerates progress, and how to build lasting knowledge schemas. They also cover neurodivergent learning, Socratic teaching, and the invisible work before skill breakthroughs.
38 snips
Aug 12, 2026 • 43min
Perfectionism Is Killing Your Brand w/ Matt Gray | Ep 446
Matt Gray, founder and personal-brand strategist who scaled his own brand to millions and runs FounderOS. He talks about getting sober and using messy writing to start, beating perfectionism by shipping imperfect work, building a content waterfall to turn one idea into many pieces, and structuring simple offers that actually sell.
70 snips
Aug 5, 2026 • 39min
The Psychology of Personal Style w/ Kimberly Parry | Ep 445
Kimberly Parry, stylist and archetypal coach who blends fashion and coaching to align image with goals. She explains her Succeed with Style framework. Short takes on why people self-sabotage new looks. Why men resist change and how presence and posture matter. The Bro Pro, Faux Pro, and GOAT archetypes and the five layers of style.
