
The Futur with Chris Do
The Futur Podcast is a show that explores the interesting overlap between design, marketing, and business. Our host (and CEO of The Futur), Chris Do, hold candid conversations with inspirational people from the worlds of design, technology, marketing, business, philosophy and personal development. These conversations go deep. With the aim of understanding who these incredible people are, what drives them to do what they do, and what can we--the listener--learn from it all. Visit thefutur.com/podcast for show notes and additional information from each episode.
Latest episodes

38 snips
Jun 7, 2025 • 59min
The LinkedIn Strategy You’re Missing w/ Matt Lakajev | Ep 353
Matt Lakajev, a sales strategist and lead generation expert, shares insights on optimizing LinkedIn for small business success. He highlights how a small, targeted presence can outperform large followings. The conversation covers transitioning from cold outreach to warm leads, crafting effective email sequences, and mastering communication strategies for client engagement. Matt also discusses essential techniques for successful sales calls and the importance of proactive lead generation, pricing strategies, and building trust to convert prospects into clients.

62 snips
Jun 5, 2025 • 1h 5min
How NOT to Build a Brand (But Everyone’s Doing It) - With Jodie Cook | Episode 352
Jodie Cook, an entrepreneur, writer, and brand strategist, shares her insights on personal branding and authenticity. She challenges the myth that vast followings equate to influence, emphasizing the importance of creating meaningful connections instead. Jodie discusses breaking free from societal boxes and highlights the journey of self-discovery and creative liberation. She also explores integrating personal passions into professional pursuits, encouraging listeners to embrace their true selves and the unique paths that lead to fulfillment.

86 snips
May 31, 2025 • 38min
How Algorithms Actually Work? - With Brendan Kane (Part 2) | Episode 351
Brendan Kane, bestselling author of books on social media, dives deep into the workings of social media algorithms. He reveals that going viral shouldn’t be the main goal; instead, creating meaningful content is key. Brendan shares how to transform 'boring' topics into engaging narratives and emphasizes the significance of personal branding and storytelling. He also offers practical insights into pricing dynamics and the importance of emotional intelligence in content creation. Tune in for valuable strategies to grow your audience authentically!

122 snips
May 29, 2025 • 42min
Viral Isn’t Luck, It’s Structure - With Brendan Kane (Part 1) | Episode 350
In this conversation, Brendan Kane, a strategist and author of Hook Point, shares insights on achieving viral success in social media. He emphasizes the power of storytelling over algorithm tricks, exploring five essential steps to create engaging content. Brendan explains how structured formats unlock creativity and offers real-life examples of content strategies. He also discusses the pivot from passive to active consumption, demonstrating how a simple delivery tweak can dramatically enhance performance. This exchange is a treasure trove for anyone wanting to elevate their online presence.

76 snips
May 24, 2025 • 1h 9min
How Helping Strangers Became a 7-Figure Business - With Simon Squibb (Part 2) | Episode 349
Simon Squibb, an entrepreneur and author focused on helping people achieve their dreams, shares his unique business strategy that revolves around giving money to strangers. He discusses how this approach is not just altruism but a profitable model that challenges traditional education. Key topics include the psychology behind self-worth, the flawed charity systems, and his 'infinite giving' philosophy. Simon inspires with insights on merging purpose and profit, proving that generosity can fuel both personal and community growth.

54 snips
May 22, 2025 • 1h 1min
The Million Dollar Moment That Changed Everything - With Simon Squibb (Part 1) | Episode 348
Simon Squibb, an entrepreneur and social media influencer, shares his inspiring journey from homelessness at 15 to winning a $1 million prize that brought him to tears. He delves into the emotional challenges of his past, family estrangement, and societal perceptions of success. Simon offers insights on resilience, purpose, and the importance of community support. Through his story, he encourages others to redefine success beyond financial gain and emphasizes the power of helping those in need.

31 snips
May 17, 2025 • 1h 18min
Can Anyone Be A Coach? - With Jule Kim | Episode 347
In this engaging discussion, seasoned coach Jule Kim shares her insights on the essential elements of effective coaching. She tackles the ethics of the profession and distinguishes coaching from therapy. Jule emphasizes the importance of setting healthy boundaries and understanding the intent behind communication. The conversation dives into the complexities of respect and the role of personal values. Listeners will also hear about navigating difficult client situations and the power of words in fostering personal growth.

67 snips
May 14, 2025 • 51min
Design That Builds Trust (and Sells Without Selling) - With David Fastuca | Episode 346
David Fastuca, a serial entrepreneur and co-founder of Locomote, shares his journey of building and exiting a startup without external funding. He opens up about the emotional toll of entrepreneurship, including burnout and the impact on relationships. Fastuca stresses the importance of alignment in business and life, discussing how success can feel empty without it. He also offers mental health strategies for founders and reflects on the need for purpose over mere success, providing valuable insights for aspiring entrepreneurs.

6 snips
May 10, 2025 • 10min
How Montana and Spirit Airlines Won by Being Honest - With Chris Do | Episode 345
Explore the intriguing concept of brand misalignment and how it can make or break a business. Discover how Spirit Airlines leverages its budget identity while Montana's tourism campaign turns 'nothing here' into a powerful asset. Learn from case studies of Chevy, Jaguar, and Domino's as they illustrate the importance of aligning public perception with internal vision. The conversation emphasizes that execution always trumps mere ideas, highlighting the significance of honesty in marketing strategies to build trust with audiences.

107 snips
May 7, 2025 • 52min
Why comfort will ruin your life - With Mark Manson | Episode 344
Mark Manson, bestselling author of The Subtle Art of Not Giving a F*ck, joins the discussion on the complexities of suffering and creativity. He emphasizes that avoiding pain can lead to more challenges, advocating for the value of meaningful struggles. Mark shares his journey from music to writing and critiques the myth of 'finding your passion.' They also explore effective content creation and the role of AI in personal development, spotlighting how authenticity and humor can help creators connect with their audience.