

The Futur with Chris Do
The Futur
The Futur Podcast is a show that explores the interesting overlap between design, marketing, and business. Our host (and CEO of The Futur), Chris Do, hold candid conversations with inspirational people from the worlds of design, technology, marketing, business, philosophy and personal development. These conversations go deep. With the aim of understanding who these incredible people are, what drives them to do what they do, and what can we--the listener--learn from it all. Visit thefutur.com/podcast for show notes and additional information from each episode.
Episodes
Mentioned books

4 snips
Sep 4, 2025 • 47min
Free Work That Actually Pays w/ Troy Plota | Ep 377
Troy Plota, a fashion photographer turned app developer, shares his compelling journey from shooting celebrities like Mariah Carey to innovating with technology. He reflects on a pivotal $35K payday, and the trials of unpaid work with clients like Toni Braxton. Troy discusses the exploitation of artists and argues for DAOs as a solution for fair compensation. His groundbreaking app that turns static images into motion highlights the friction between art and tech. Tune in for insights on resilience in the creative industry!

113 snips
Aug 30, 2025 • 45min
Future-Proof Your Marketing Strategy w/ Allan Dib | Ep 376
Allan Dib, bestselling author of "The One-Page Marketing Plan," joins to share insights on timeless marketing truths amidst AI noise. He discusses the importance of fundamental principles and warns against over-reliance on automation. Creativity, authenticity, and simple human connections are highlighted as key differentiators. Allan also explores obscurity vs. theft, advocating for giving away ideas to create value and opportunities. Plus, he introduces the barbell strategy to enhance marketing effectiveness in a competitive landscape.

Aug 28, 2025 • 37min
Becoming Unshakable: Design, Filmmaking, and Identity w/ Stan Nwaeze | Ep 375
Stan Nwaeze, a self-taught designer, filmmaker, and creative entrepreneur, shares his inspiring journey from Nigeria to building a versatile career in branding and UI/UX. He highlights the value of sharing knowledge online and how documenting your creative process fosters authenticity. Conversations touch on faith and identity in the creator economy, navigating unpaid work for visibility, and the art of storytelling through effective content creation. With insights into mastering tone and pacing, Stan provides a roadmap for resilience and standing out in a competitive landscape.

125 snips
Aug 23, 2025 • 52min
The Courage to Be Unapologetically Yourself w/ Jodie Cook | Ep 374
Jodie Cook, an entrepreneur and author who transitioned from running a social media agency to focusing on coaching, dives into the complexities of identity and societal expectations. She and Chris Do discuss the impact of schools and parental expectations on self-worth. They emphasize the difference between praise and gratitude in relationships, and the dangers of living for weekends as a sign of misalignment. Jodie shares practical strategies for embracing authenticity and silencing external judgments, inspiring listeners to unapologetically own their stories.

56 snips
Aug 21, 2025 • 52min
Reframing QuickBooks w/ Hector Garcia | Ep 373
In this conversation, Hector Garcia, a CPA and influential voice in the QuickBooks world, shares his journey from Venezuela to becoming a YouTube sensation. He discusses how documenting his accounting experiences online led to a successful firm and new ventures. Hector emphasizes the power of generosity and authentic relationships in business. He reveals his diverse revenue streams, from affiliate marketing to software development, and explores the balance between personal branding and professional ethics. This insightful dialogue is a roadmap for anyone looking to reinvent themselves.

37 snips
Aug 16, 2025 • 51min
Building Blockbuster Brands (w/ Greg Logan) | Ep 372
In a captivating discussion, Greg Logan, founder of Narrativity and author of 'Creating a Blockbuster Brand', reveals how Hollywood storytelling can elevate brand narratives. He discusses the universal appeal of the Hero’s Journey and outlines three key storytelling rules. Greg emphasizes the importance of emotional connections in branding, sharing his four-day process to help businesses craft unforgettable stories. Learn how to avoid the 'we're amazing' trap and define your brand's quest for impactful engagement.

49 snips
Aug 14, 2025 • 50min
The Power of Story, Struggle, and Staying the Course w/ Sun Yi | Ep 371
Sun Yi, a brand strategist and storyteller, dives into the fascinating world of internet personas versus real-life authenticity. He shares his journey from a simple New York apartment to founding his agency, highlighting how support from his wife, Gigi, transformed his business. Sun discusses the vital role storytelling plays in influence, the tension between craft and commerce, and his unique perspective on creativity. This conversation is a goldmine for anyone eager to own their narrative and enhance their personal brand.

69 snips
Aug 9, 2025 • 40min
How to Choose the Right Clients w/ Jodie Cook | Ep 370
In this engaging conversation with Jodie Cook, an entrepreneur and author, they explore the critical concept of client categorization using animal metaphors—rabbits, deer, and elephants. Jodie explains how knowing your ideal client can revolutionize your agency’s approach, emphasizing that chasing the wrong type can drain resources. They also discuss the balance between nurturing client relationships and personal growth, showcasing the unique energy founders bring to their connections. Tune in for strategies to foster meaningful client interactions!

5 snips
Aug 7, 2025 • 30min
Chaos, Creativity, and the Soul of Print w/ Marvin Scott Jarrett & Chris Ashworth | Ep 369
Marvin Scott Jarrett, the legendary founder of Ray Gun and Nylon magazines, teams up with Chris Ashworth, a visionary designer known for experimental art direction. They delve into the rebellious spirit of the 90s print scene and discuss how that energy still resonates today. Highlights include their creation of Marvin magazine, the serendipity in design processes, and the tension between creativity and AI. They reflect on how embracing constraints can spark innovation and why the soul of creativity remains vital amidst technological advancement.

66 snips
Aug 2, 2025 • 14min
The 3 Stories You Must Tell to Build Your Brand | Ep 368
Uncover the secrets of powerful storytelling for your brand! Discover why storytelling is the 'operating system' of our minds and learn the three essential narratives: your origin, the inciting incident, and defining moments. Find out how to harness your unique perspective to stand out amidst the noise. Chris Do emphasizes that sharing personal stories can make your content unforgettable and build authority in your niche. Get ready to connect with your audience authentically and attract new opportunities!