The Futur with Chris Do
The Futur
The Futur Podcast is a show that explores the interesting overlap between design, marketing, and business. Our host (and CEO of The Futur), Chris Do, hold candid conversations with inspirational people from the worlds of design, technology, marketing, business, philosophy and personal development. These conversations go deep. With the aim of understanding who these incredible people are, what drives them to do what they do, and what can we--the listener--learn from it all. Visit thefutur.com/podcast for show notes and additional information from each episode.
Episodes
Mentioned books
Feb 4, 2026 • 1h 10min
The Hidden Cost of Hustle Culture w/ Panache Desai | Ep 418
Panache Desai, a contemporary spiritual teacher and author, shares a short, grounded perspective on vibrational transformation. He reframes burnout as living from fear and survival. Conversations cover redefining success as peace. They explore surrendering control, giving without attachment, embodiment practices, and a 21-minute breath practice to shift from hustle to inner alignment.
34 snips
Jan 31, 2026 • 13min
Why Chasing Metrics Ruins Your Content w/ Chris Do | Ep 417
A critique of measuring creative worth by likes and views. A look at making content from honesty to foster genuine connection. Tips for checking your intentions before posting. A warning that manipulative launch tactics and constant CTAs erode trust. A reminder that authenticity, not metrics, builds lasting audience loyalty.
6 snips
Jan 29, 2026 • 1h 15min
Playing the Long Game in Business and Life w/ Jodie Cook | Ep 416
Jodie Cook, entrepreneur, author, and speaker focused on long-term strategy and personal growth. She and Chris explore playing the long game in business and life. They contrast short-term wins with infinite games. They discuss scarcity mindset, authenticity compounding over time, and designing a life you never want to retire from.
28 snips
Jan 24, 2026 • 7min
How to Beat the Competition Without Lowering Your Prices w/ Chris Do | Ep 415
They challenge the idea that creative work is a commodity and explain why cutting prices harms businesses. They explore how imagination, packaging, and storytelling turn plain products into premium offerings. They show how time-to-result, certainty, and guarantees boost willingness to pay. Everyday examples like lettuce and luxury fruit illustrate how positioning creates value.
23 snips
Jan 22, 2026 • 47min
Turning Life’s Hardest Moments Into Growth w/ Dr. John Demartini| Ep 414
Dr. John Demartini, a prolific researcher and educator on human potential, shares his journey from severe learning challenges to becoming a transformative figure. He discusses how reframing trauma shapes our perception and behavior. With stories from his youth as a homeless surfer, he emphasizes the importance of values and accountability. The conversation highlights the power of gratitude and daily practices to bring about resilience and personal growth, inviting listeners to rethink their narratives around hardship and success.
46 snips
Jan 17, 2026 • 7min
The Secret Behind Authentic Personal Branding w/ Mo Ismail| Ep 413
Mo Ismail, an entrepreneur and educator, shares his insights on authentic personal branding. He emphasizes that genuine generosity trumps self-promotion, breaking down social barriers and building trust. They discuss how reciprocity strengthens relationships and the importance of making others feel valued. Mo also explores the shift from identity as a professional to focusing on teaching as a way to naturally attract business. Authenticity, he argues, fosters lasting connections and is key to successful branding.
50 snips
Jan 15, 2026 • 1h 30min
Why Creatives Struggle With Feedback w/ Jule Kim | Ep 412
Jule Kim, an executive coach specializing in personal growth and communication, joins Chris Do to delve into why creatives struggle with feedback. They discuss the painful emotional responses to critique, contrasting honest feedback with destructive criticism. The duo examines how educational practices and generational shifts shape our reactions to critique. They advocate for clarity and accountability over comfort, emphasizing that true growth often comes from embracing challenging feedback.
52 snips
Jan 10, 2026 • 13min
How to Market Your Services the Right Way w/ Chris Do | Ep 411
Discover the secrets to effective marketing in the creative space! Chris Do emphasizes the power of psychographics in targeting high-value clients. He shares insights on why broke clients can stunt growth and highlights the importance of clarity in service offerings. By defining your ideal client, you can attract the right business while increasing your pricing potential. Learn how higher content budgets translate into qualified leads and why focusing on specific client profiles leads to lasting success.
19 snips
Jan 8, 2026 • 1h 11min
The Business of Design Systems and Standards w/ Jesse Reed | Ep 410
Jesse Reed, a designer and entrepreneur known for co-founding Standards Manual and Order, shares insights on blending design with business. He discusses the evolution of his ventures and emphasizes timeless principles like simplicity and structure in design. The conversation dives into the importance of decision-making in building effective systems and the emotional shift in branding. Jesse also highlights lessons learned from crowdfunding and the necessity of balancing multiple projects for creative fulfillment and risk mitigation.
22 snips
Jan 3, 2026 • 12min
The Marketing Genius of Better Call Saul w/ Chris Do | Ep 409
Chris Do reveals the marketing genius of Saul Goodman from Better Call Saul. He discusses how Saul successfully pivots from selling cell phones to market privacy, demonstrating the power of reframing products around customer pain points. The analysis includes the significance of signage that highlights problems and the innovative concept of 'information hygiene.' Additionally, Chris emphasizes adapting to customer needs and the blue ocean strategy for exploring less competitive markets. This enlightening breakdown makes complex marketing ideas approachable.
