
The Futur with Chris Do
The Futur Podcast is a show that explores the interesting overlap between design, marketing, and business. Our host (and CEO of The Futur), Chris Do, hold candid conversations with inspirational people from the worlds of design, technology, marketing, business, philosophy and personal development. These conversations go deep. With the aim of understanding who these incredible people are, what drives them to do what they do, and what can we--the listener--learn from it all. Visit thefutur.com/podcast for show notes and additional information from each episode.
Latest episodes

19 snips
May 17, 2025 • 1h 20min
Can Anyone Be A Coach? - With Jule Kim | Episode 347
In this engaging discussion, seasoned coach Jule Kim shares her insights on the essential elements of effective coaching. She tackles the ethics of the profession and distinguishes coaching from therapy. Jule emphasizes the importance of setting healthy boundaries and understanding the intent behind communication. The conversation dives into the complexities of respect and the role of personal values. Listeners will also hear about navigating difficult client situations and the power of words in fostering personal growth.

33 snips
May 14, 2025 • 51min
Design That Builds Trust (and Sells Without Selling) - With David Fastuca | Episode 346
David Fastuca, a serial entrepreneur and co-founder of Locomote, shares his journey of building and exiting a startup without external funding. He opens up about the emotional toll of entrepreneurship, including burnout and the impact on relationships. Fastuca stresses the importance of alignment in business and life, discussing how success can feel empty without it. He also offers mental health strategies for founders and reflects on the need for purpose over mere success, providing valuable insights for aspiring entrepreneurs.

6 snips
May 10, 2025 • 10min
How Montana and Spirit Airlines Won by Being Honest - With Chris Do | Episode 345
Explore the intriguing concept of brand misalignment and how it can make or break a business. Discover how Spirit Airlines leverages its budget identity while Montana's tourism campaign turns 'nothing here' into a powerful asset. Learn from case studies of Chevy, Jaguar, and Domino's as they illustrate the importance of aligning public perception with internal vision. The conversation emphasizes that execution always trumps mere ideas, highlighting the significance of honesty in marketing strategies to build trust with audiences.

102 snips
May 7, 2025 • 52min
Why comfort will ruin your life - With Mark Manson | Episode 344
Mark Manson, bestselling author of The Subtle Art of Not Giving a F*ck, joins the discussion on the complexities of suffering and creativity. He emphasizes that avoiding pain can lead to more challenges, advocating for the value of meaningful struggles. Mark shares his journey from music to writing and critiques the myth of 'finding your passion.' They also explore effective content creation and the role of AI in personal development, spotlighting how authenticity and humor can help creators connect with their audience.

37 snips
Apr 30, 2025 • 54min
You’re Selling Wrong (Fix This Fast) - With Victoria Dior Wang | Episode 343
Victoria Dior Wang, CEO of Goldzone Group, specializes in experiential leadership education. In this engaging discussion, she reveals why many professionals in Asia struggle with self-promotion and sales, rooted in cultural beliefs. Chris and Victoria argue that traditional methods are often manipulative, advocating for authentic selling through personal branding. They highlight how embracing a mindset shift around money can transform relationships with clients, enabling creative professionals to market themselves confidently and break free from limiting fears.

82 snips
Apr 23, 2025 • 1h 3min
Winning Requires More Than Just Mindset - With Tom Bilyeu (Part 2) | Episode 342
Tom Bilyeu, entrepreneur and founder of Impact Theory, discusses the secrets behind true success. He reveals why many talented individuals get stuck, emphasizing that mindset alone isn’t enough; execution and skill acquisition play critical roles. Tom shares his emotional journey of trying to create impact and his shift towards shaping the next generation through storytelling in entertainment. He debates the significance of financial success versus personal growth and the importance of timing in entrepreneurship.

28 snips
Apr 19, 2025 • 1h 2min
How I Raised My Kids for Success - With Chris Do | Episode 341
Delve into the world of parenting where independence and creativity thrive! Explore the contrast between helicopter parenting and a more freedom-focused approach. Discover how to set firm boundaries while allowing children to learn from their mistakes. Hear about the psychological effects of over-parenting and the unexpected weaknesses that can arise from privilege. Get insights on teaching kids financial responsibility, including how one child learned to file taxes at an impressively young age. Perfect for parents or those reflecting on their own upbringing!

31 snips
Apr 16, 2025 • 40min
The Truth About Billion-Dollar Success - With Tom Bilyeu (Part 1) | Episode 340
Join entrepreneur Tom Bilyeu, founder of Impact Theory and co-founder of Quest Nutrition, as he dives deep into the realities of achieving billion-dollar success. He reflects on the moment wealth hit his bank account and the internal struggles it couldn't resolve. Tom shares insights on how he balances a thriving business with a strong marriage, emphasizing communication and understanding with his wife, Lisa. This candid conversation touches on redefining success, the importance of skill acquisition, and the emotional costs of relentless ambition.

49 snips
Apr 9, 2025 • 8min
The Truth About Niching Down - With Chris Do | Episode 339
The discussion challenges the belief that niching down is essential for success. Using Post Malone as an example, it highlights how mastery in one area is key before diversifying. The conversation emphasizes the importance of deep expertise and intentional practice. The hosts also explore social media strategies, stressing that consistency is crucial for engagement. Interesting analogies, like those of restaurants and magazines, illustrate the balance between attracting new followers and retaining loyal ones.

78 snips
Apr 5, 2025 • 56min
Build, Test, Scale, Repeat - With Hamlet Azarian | Episode 338
Hamlet Azarian, a marketing executive with over 20 years of experience in scaling startups, shares invaluable insights on growth marketing. He elaborates on a data-driven approach, emphasizing multivariate testing and understanding customer psychographics. Hamlet discusses actionable strategies like rapid idea testing and optimizing landing pages. He stresses the importance of a growth mindset and highlights tools that help enhance customer engagement. His journey also illustrates the value of education in empowering future marketers.