The Futur with Chris Do
The Futur
The Futur Podcast is a show that explores the interesting overlap between design, marketing, and business. Our host (and CEO of The Futur), Chris Do, hold candid conversations with inspirational people from the worlds of design, technology, marketing, business, philosophy and personal development. These conversations go deep. With the aim of understanding who these incredible people are, what drives them to do what they do, and what can we--the listener--learn from it all. Visit thefutur.com/podcast for show notes and additional information from each episode.
Episodes
Mentioned books
24 snips
Nov 4, 2026 • 27min
Selling the Cost of Doing Nothing w/ Charlotte Lloyd | Ep 458
Charlotte Lloyd, a B2B sales strategist and sales trainer, challenges the idea that competitors are killing your deals. She and Chris explore why “no decision” wins, how cost of inaction differs from ROI, and how discovery can turn an empty retreat seat into a $20,000 monthly problem. They also debate guarantees, shorter commitments, persistent questioning, and giving buyers permission to say no.
28 snips
Oct 28, 2026 • 7min
How to Buy Back Your Time w/ Chris Do | Ep 457
Learn how delegation can reclaim an entrepreneur’s time, from outsourcing repetitive work to teaching others the judgment behind great decisions. Chris Do shares the hire that enabled a three-month sabbatical, why referrals beat polished resumes, how big-company talent can falter in small teams, and ways to handle firings with honesty and humanity.
45 snips
Oct 21, 2026 • 35min
You're Not Underpaid, You're Afraid w/ Nidhi Tewari | Ep 456
Nidhi Tewari, licensed clinical social worker, executive coach, and author of Working Well, explores why creatives undercharge. They unpack limiting beliefs, rejection, shame, and avoidance, then dive into sales traps, relational selling, boundaries, and the art of staying connected without discounting. A candid conversation about reading client cues, asking better questions, and building confidence around your fees.
25 snips
Oct 14, 2026 • 24min
Positive Thinking Never Sticks w/ Dr. John Demartini | Ep 455
Dr. John Demartini, a physician and human behavior specialist, recounts testing 300 positive-thinking books for two years, with surprising results. He explores hedonic adaptation, moral licensing, and why negativity may be a signal rather than a flaw. They unpack unrealistic expectations, emotional balance, honest questions, romantic fantasy, and how opposing experiences shape personal transformation.
14 snips
Oct 7, 2026 • 44min
Your Betrayal Works for You w/ Dr. John Demartini | Ep 454
Dr. John Demartini, an author, educator, speaker, and human-behavior specialist, demonstrates his signature method through a live coaching session. They explore betrayal, resentment, fear of shining too brightly, accountability, and the hidden benefits of painful experiences. A former victim story is examined through career, relationships, identity, and independence, leading to an unexpected shift from blame toward gratitude.
29 snips
Sep 30, 2026 • 4min
Going Viral Won't Build Your Brand w/ Chris Do | Ep 453
Viral fame can create instant recognition, but not necessarily a lasting brand. This discussion explores how to build durable authority by serving a clear audience, planning content with intention, and following a 90-day framework of experimentation, focus, and commitment. It also examines Seth Godin’s “The Dip” and the difficult stretch where persistence separates lasting creators from fleeting sensations.
24 snips
Sep 23, 2026 • 29min
The Truth Behind Scroll-Stopping Thumbnails w/ Brittney Carlini | Ep 452
Brittney Carlini, a thumbnail strategist and visual storytelling designer, shares her journey from self-taught Photoshop enthusiast to YouTube packaging expert. They explore how tension, emotion, and pre-action moments make thumbnails irresistible, where clickbait crosses into deception, and why movie posters offer a useful comparison. They also examine AI’s role in thumbnail creation and the durable skills designers still need.
61 snips
Sep 16, 2026 • 30min
Why Your Copy Isn't Converting w/ Joanna Wiebe | Ep 451
Joanna Wiebe, pioneering conversion copywriter, educator, and founder of Copyhackers, explores why clever copy often falls flat. She demonstrates PAS and DOS messaging frameworks, unpacks the power of voice-of-customer research, and shares the strategy behind her 3,000% YouTube growth. They also discuss building an AI-resistant moat through personality, books, video, and speaking.
33 snips
Sep 9, 2026 • 26min
Why AI Can't Teach Taste w/ Brooke Hopper | Ep 450
Brooke Hopper, Adobe’s first Senior Principal Designer, works on the future of creative tools and Firefly AI. She discusses AI’s role in brainstorming, production, and 3D creation, plus why machines can’t teach taste. They explore intentional friction, agentic AI, creative education, and Adobe’s responsible approach to training data and artist compensation.
37 snips
Sep 2, 2026 • 27min
Know When to Quit w/ John Lee | Ep 449
John Lee, entrepreneur, author of Money Unlocked, and advisor across real estate, sales, branding, and AI, shares his unconventional path from teenage hustles to property deals without his own capital. They explore the WIIFT pitching principle, how to distinguish a true pivot from quitting, the role of doubt in financial success, and why AI can amplify human wisdom rather than replace it.
