The Futur with Chris Do

Jodie Cook, entrepreneur, author, and speaker focused on long-term strategy and personal growth. She and Chris explore playing the long game in business and life. They contrast short-term wins with infinite games. They discuss scarcity mindset, authenticity compounding over time, and designing a life you never want to retire from.

They challenge the idea that creative work is a commodity and explain why cutting prices harms businesses. They explore how imagination, packaging, and storytelling turn plain products into premium offerings. They show how time-to-result, certainty, and guarantees boost willingness to pay. Everyday examples like lettuce and luxury fruit illustrate how positioning creates value.

Dr. John Demartini, a prolific researcher and educator on human potential, shares his journey from severe learning challenges to becoming a transformative figure. He discusses how reframing trauma shapes our perception and behavior. With stories from his youth as a homeless surfer, he emphasizes the importance of values and accountability. The conversation highlights the power of gratitude and daily practices to bring about resilience and personal growth, inviting listeners to rethink their narratives around hardship and success.

Mo Ismail, an entrepreneur and educator, shares his insights on authentic personal branding. He emphasizes that genuine generosity trumps self-promotion, breaking down social barriers and building trust. They discuss how reciprocity strengthens relationships and the importance of making others feel valued. Mo also explores the shift from identity as a professional to focusing on teaching as a way to naturally attract business. Authenticity, he argues, fosters lasting connections and is key to successful branding.

Jule Kim, an executive coach specializing in personal growth and communication, joins Chris Do to delve into why creatives struggle with feedback. They discuss the painful emotional responses to critique, contrasting honest feedback with destructive criticism. The duo examines how educational practices and generational shifts shape our reactions to critique. They advocate for clarity and accountability over comfort, emphasizing that true growth often comes from embracing challenging feedback.

Discover the secrets to effective marketing in the creative space! Chris Do emphasizes the power of psychographics in targeting high-value clients. He shares insights on why broke clients can stunt growth and highlights the importance of clarity in service offerings. By defining your ideal client, you can attract the right business while increasing your pricing potential. Learn how higher content budgets translate into qualified leads and why focusing on specific client profiles leads to lasting success.

Jesse Reed, a designer and entrepreneur known for co-founding Standards Manual and Order, shares insights on blending design with business. He discusses the evolution of his ventures and emphasizes timeless principles like simplicity and structure in design. The conversation dives into the importance of decision-making in building effective systems and the emotional shift in branding. Jesse also highlights lessons learned from crowdfunding and the necessity of balancing multiple projects for creative fulfillment and risk mitigation.

Chris Do reveals the marketing genius of Saul Goodman from Better Call Saul. He discusses how Saul successfully pivots from selling cell phones to market privacy, demonstrating the power of reframing products around customer pain points. The analysis includes the significance of signage that highlights problems and the innovative concept of 'information hygiene.' Additionally, Chris emphasizes adapting to customer needs and the blue ocean strategy for exploring less competitive markets. This enlightening breakdown makes complex marketing ideas approachable.

Jodie Cook, an entrepreneur, author, and founder of Coachbox AI, dives into her inspiring journey from selling a social media agency to becoming a Forbes contributor. She discusses the essence of personal success systems and shares valuable insights on visualization and persistence. Jodie highlights the importance of clear communication across cultures and the power of storytelling, particularly through children's books. Discover how to identify your unique success formula and leverage your personal strengths while embracing discomfort for growth!

In this enlightening conversation, Mo Said, founder and creative director of Mojo Supermarket, shares his journey from agency life to entrepreneurship. He discusses the importance of building an interesting life, embracing risks, and chasing curiosities to spark creativity. Mo highlights how personal misadventures create core memories and fuel innovative ideas. He emphasizes the role of structure in boosting creative output and explores the potential of AI in enhancing creativity. With stories and insights, Mo inspires listeners to pursue passions and become memorable in their work.