

The Futur with Chris Do
The Futur
The Futur Podcast is a show that explores the interesting overlap between design, marketing, and business. Our host (and CEO of The Futur), Chris Do, hold candid conversations with inspirational people from the worlds of design, technology, marketing, business, philosophy and personal development. These conversations go deep. With the aim of understanding who these incredible people are, what drives them to do what they do, and what can we--the listener--learn from it all. Visit thefutur.com/podcast for show notes and additional information from each episode.
Episodes
Mentioned books

Aug 16, 2025 • 51min
Building Blockbuster Brands (w/ Greg Logan) | Ep 372
In a captivating discussion, Greg Logan, founder of Narrativity and author of 'Creating a Blockbuster Brand', reveals how Hollywood storytelling can elevate brand narratives. He discusses the universal appeal of the Hero’s Journey and outlines three key storytelling rules. Greg emphasizes the importance of emotional connections in branding, sharing his four-day process to help businesses craft unforgettable stories. Learn how to avoid the 'we're amazing' trap and define your brand's quest for impactful engagement.

69 snips
Aug 9, 2025 • 40min
How to Choose the Right Clients w/ Jodie Cook | Ep 370
In this engaging conversation with Jodie Cook, an entrepreneur and author, they explore the critical concept of client categorization using animal metaphors—rabbits, deer, and elephants. Jodie explains how knowing your ideal client can revolutionize your agency’s approach, emphasizing that chasing the wrong type can drain resources. They also discuss the balance between nurturing client relationships and personal growth, showcasing the unique energy founders bring to their connections. Tune in for strategies to foster meaningful client interactions!

5 snips
Aug 7, 2025 • 30min
Chaos, Creativity, and the Soul of Print w/ Marvin Scott Jarrett & Chris Ashworth | Ep 369
Marvin Scott Jarrett, the legendary founder of Ray Gun and Nylon magazines, teams up with Chris Ashworth, a visionary designer known for experimental art direction. They delve into the rebellious spirit of the 90s print scene and discuss how that energy still resonates today. Highlights include their creation of Marvin magazine, the serendipity in design processes, and the tension between creativity and AI. They reflect on how embracing constraints can spark innovation and why the soul of creativity remains vital amidst technological advancement.

65 snips
Aug 2, 2025 • 14min
The 3 Stories You Must Tell to Build Your Brand | Ep 368
Uncover the secrets of powerful storytelling for your brand! Discover why storytelling is the 'operating system' of our minds and learn the three essential narratives: your origin, the inciting incident, and defining moments. Find out how to harness your unique perspective to stand out amidst the noise. Chris Do emphasizes that sharing personal stories can make your content unforgettable and build authority in your niche. Get ready to connect with your audience authentically and attract new opportunities!

69 snips
Jul 31, 2025 • 52min
Why Productivity Is Burning You Out w/ Klaus Kleinfeld | Ep 367
Dr. Klaus Kleinfeld, a seasoned CEO and leadership expert, shares his journey from leading global companies to mentoring future leaders. He emphasizes the crucial connection between energy management and productivity, challenging the belief that burnout is admirable. The discussion dives into finding purpose, the power of mindset, and simple daily habits to enhance well-being. Klaus highlights cultural differences in work values and offers practical strategies like breathwork for maintaining mental clarity and stamina, providing a blueprint for sustainable success.

19 snips
Jul 26, 2025 • 5min
Leadership Isn’t About Doing Everything | Ep 366
Discover the game-changing leadership concept of 'intentional incompetence,' which empowers teams by reducing micromanagement. Learn how effective leadership can foster creativity and autonomy without stifling team members. Explore the balance between being supportive and letting go, plus the importance of solicited feedback in maintaining accountability. This insightful discussion reveals how to achieve high-quality results while encouraging team growth.

5 snips
Jul 24, 2025 • 45min
I Built a Business With No Degree, No Plan, and Cancer w/ Jennie Smythe | Ep 365
Jennie Smythe, founder of Girlilla Marketing and a breast cancer survivor, shares her inspiring journey from a college dropout to building an award-winning digital marketing agency. She discusses turning personal crises into clarity and why lacking a degree or a plan can actually be an advantage. Jennie delves into authentic leadership through grief, the importance of values in business, and the mindset needed to rebuild from scratch. Her story is a powerful reminder that resilience and purpose can lead to success, even in the face of adversity.

Jul 19, 2025 • 31min
The One Thing LinkedIn Doesn’t Reward (But You Should Do Anyway) w/ Jodie Cook | Ep 364
In this engaging conversation, entrepreneur and author Jodie Cook shares her insights on embracing 'weirdness' as a superpower in a world of conformity. Jodie argues that standing out on platforms like LinkedIn requires authenticity over generic content, encouraging listeners to showcase their true selves. They discuss how personal branding thrives on individuality and the unique connections that arise from it. Fitness emerges as an unexpected life hack, with Jodie advocating for discipline and honesty in both personal journeys and athletic pursuits.

Jul 17, 2025 • 7min
I Don't Work for Free Client Revisions — Here’s Why - With Chris Do | Ep 363
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Scope creep isn't just a budget problem — it’s a boundary problem. And most creatives don’t realize they’re inviting it in.
In this short, sharp episode, Chris Do breaks down the psychology of scope creep, why it happens, and how to protect your time, energy, and client relationships without feeling like the bad guy.
You’ll learn how to anticipate change, communicate expectations early, and avoid the resentment spiral that can destroy great projects.
Timestamps:
(00:06) – Dealing with Scope Changes: Strategies and Tips
(01:28) – Understanding Client Expectations in Premium Services
(03:08) – Managing Client Expectations in Design Projects
(05:11) – Navigating Change Requests
(06:30) – Navigating Change and Communication
Check out The Futur
Check out Chris Do Learn more about your ad choices. Visit megaphone.fm/adchoices

10 snips
Jul 10, 2025 • 44min
Why Sound Changes How We Feel w/ Oscar Höglund, CEO - Epidemic Sound | Ep 362
Oscar Höglund, the Co-Founder and CEO of Epidemic Sound, shares his journey of building a billion-dollar music licensing business. He delves into the challenges and pivots that shaped the company's success. The conversation touches on the intersection of creativity and data, emphasizing they can coexist. Oscar also discusses how music serves as an emotional catalyst in storytelling and the role of cultural influences in sparking innovation. His insights on leadership during hypergrowth and advice for creators make this a must-listen for aspiring entrepreneurs.