
The Futur with Chris Do Why Creatives Struggle With Feedback w/ Jule Kim | Ep 412
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Jan 15, 2026 Jule Kim, an executive coach specializing in personal growth and communication, joins Chris Do to delve into why creatives struggle with feedback. They discuss the painful emotional responses to critique, contrasting honest feedback with destructive criticism. The duo examines how educational practices and generational shifts shape our reactions to critique. They advocate for clarity and accountability over comfort, emphasizing that true growth often comes from embracing challenging feedback.
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Why Feedback Feels Like An Attack
- Many creatives interpret any critique as a personal attack because they've been conditioned to receive soothing feedback.
- Chris Do argues rigorous, honest feedback is necessary for growth even if it feels painful.
Set Expectations Early
- Set clear expectations up front about who the class or relationship is for and what commitment is required.
- Reward effort and outcomes differently so your feedback and grades match demonstrated investment.
The Student Who Quit Directing
- Chris recounts a student who made one generic music video and defended it without vision.
- After a harsh critique the student quit directing and later found success as a photographer.




