The Futur with Chris Do Why Chasing Metrics Ruins Your Content w/ Chris Do | Ep 417
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Jan 31, 2026 A critique of measuring creative worth by likes and views. A look at making content from honesty to foster genuine connection. Tips for checking your intentions before posting. A warning that manipulative launch tactics and constant CTAs erode trust. A reminder that authenticity, not metrics, builds lasting audience loyalty.
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Content Is Not A Scorecard
- Treating social media as a scorecard distorts intention and creativity.
- Chris Do creates to learn about his thinking, not to chase likes or algorithmic wins.
Create From Honesty, Not Strategy
- Create because it feels honest, not because it's strategic or metric-driven.
- Use content to clarify your thinking and stay in conversation with yourself.
Small Posts Can Hit Deep
- Small or obvious posts can later change someone's life in unexpected ways.
- Chris Do describes how an offhand piece of self-expression once helped someone much later.