Content Is About Connection

Chris emphasizes sharing to connect, help beginners, and give others permission to speak up.

Play episode from 08:52

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Episode notes

In this episode, Chris Do challenges the belief that content performance should be measured by likes, views, or algorithmic wins. He explains why treating social media as a scorecard disconnects creators from their true intentions and ties self-worth to external validation. Drawing from over a decade of experience building a multimillion-dollar brand, Chris shares how creating from honesty and self-expression leads to clarity, confidence, and deeper connection. Rather than chasing metrics, he argues that content should serve as a tool for self-understanding and meaningful communication.

Timestamps

(00:00) — Intro

(02:03) — Metrics distort self-worth

(04:09) — Content creates connection

(06:18) — Hidden agendas break trust

(08:27) — You don’t need CTAs

(11:02) — Don’t create from insecurity

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