The Futur with Chris Do The Business of Design Systems and Standards w/ Jesse Reed | Ep 410
Jan 8, 2026
Jesse Reed, a designer and entrepreneur known for co-founding Standards Manual and Order, shares insights on blending design with business. He discusses the evolution of his ventures and emphasizes timeless principles like simplicity and structure in design. The conversation dives into the importance of decision-making in building effective systems and the emotional shift in branding. Jesse also highlights lessons learned from crowdfunding and the necessity of balancing multiple projects for creative fulfillment and risk mitigation.
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Hobby Project Became Three Businesses
- Jesse Reed started Standards Manual as a side passion project while at Pentagram and it grew into a full imprint. He later left Pentagram and co-founded Order, then built Standards as a product that evolved from those experiences.
Keep Crowdfund Rewards Simple
- Do keep your crowdfunding rewards focused to reduce complexity and fulfillment risk. Simplicity in offerings made their Kickstarter run and distribution much smoother.
Start Narrow, Grow Slowly
- Avoid launching with too many offerings or features; grow slowly and stay focused on one core thing. Reed ties this business advice to a design philosophy of reduction and simplicity.
