Jesse Reed

Jesse Reed, a designer and entrepreneur known for co-founding Standards Manual and Order, shares insights on blending design with business. He discusses the evolution of his ventures and emphasizes timeless principles like simplicity and structure in design. The conversation dives into the importance of decision-making in building effective systems and the emotional shift in branding. Jesse also highlights lessons learned from crowdfunding and the necessity of balancing multiple projects for creative fulfillment and risk mitigation.