The Futur with Chris Do How to Market Your Services the Right Way w/ Chris Do | Ep 411
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Jan 10, 2026 Discover the secrets to effective marketing in the creative space! Chris Do emphasizes the power of psychographics in targeting high-value clients. He shares insights on why broke clients can stunt growth and highlights the importance of clarity in service offerings. By defining your ideal client, you can attract the right business while increasing your pricing potential. Learn how higher content budgets translate into qualified leads and why focusing on specific client profiles leads to lasting success.
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Design For Psychographics, Not Just Demographics
- Designing for psychographics reveals deeper motivations than demographics alone.
- Chris Do says this unlocks new services, messaging, and higher pricing.
Pick Your Best-Client Trifecta
- Scan your last ten projects and pick the clients that gave you joy, money, and alignment.
- Design your services specifically for that ideal client to attract more of them.
Stop Chasing Broke Clients
- Avoid targeting clients who are broke; they can't pay and limit your growth.
- Find clients who have money, urgency, and alignment to keep raising prices.