Working with small vs. scalable clients

Chris discusses the tradeoffs of helping small businesses and how client growth can change the relationship and fees.

Play episode from 05:27

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Episode notes

In this episode, Chris Do breaks down why most creatives struggle to market their services effectively—and how that changes in 2026. He explains the critical difference between designing for “anyone” versus building services for a clearly defined, high-value client.

Through real examples and audience interaction, Chris shows how understanding psychographics, not just demographics, unlocks better offers, clearer messaging, and higher pricing. The conversation emphasizes why targeting clients with money, urgency, and alignment is not selfish but strategic.

Timestamps

(00:00) — Intro

(01:03) — Psychographics over demographics

(02:10) — Identifying your best clients

(03:58) — Why broke clients limit growth

(05:22) — Pricing math and marketing budgets

(07:05) — Levels of business competition

(12:02) — Clarity creates massive value

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