Uncensored CMO

Ben Branson, founder of Seedlip, shares his remarkable journey of creating a non-alcoholic spirit brand that saw an exit to Diageo within just 3.5 years. He discusses the origin of Seedlip and the challenges faced as he scaled the brand. Branson reveals his unique perspective on marketing despite his aversion to it, emphasizing creativity under constraints. He also touches on the importance of neurodiversity and his work with the Hidden 20 charity, aiming to raise awareness about autism and its challenges.

Jon Lombardo and Peter Weinberg, co-founders of Evidenza and former LinkedIn veterans, challenge the claim that branding is dead. They affirm that a strong brand is crucial for survival, especially in B2B marketing. The duo discusses the 95:5 rule, which emphasizes brand recognition and investment for long-term success. They dive into how AI revolutionizes market insights, transforming traditional research and enhancing customer engagement. With a mix of humor and expertise, they outline the bright future of brands shaped by innovation.

Hiroki Asai, CMO of Airbnb, shares insights on the company’s recent innovations, including the launch of new 'Services' and 'Experiences' that position them as a hotel alternative. He discusses the impact of turning off performance marketing to focus on authentic brand storytelling during the pandemic. Hiroki also emphasizes the importance of in-house creative work, the role of design in enhancing customer experiences, and offers valuable advice for aspiring marketers looking to lead in dynamic environments.

Angela Zepeda, the Global Head of Marketing at X and former CMO at Hyundai, discusses her transition from the auto industry to tech. She shares insights on rebuilding trust with advertisers after dramatic changes at the platform. The conversation dives into X's pivotal role in breaking news, championing free speech, and integrating AI to create an 'everything app.' Angela emphasizes innovative marketing strategies that engage diverse audiences and highlights the rise of sports content and community-driven moderation as key to winning back brands.

Rankin Carroll, Chief Brand Officer at Mars, has been crafting iconic campaigns since 2002 for brands like M&M’s and Snickers. In this discussion, he contrasts long-term brand building with performance marketing. Carroll shares insights on the consistency that keeps Mars brands thriving, while revealing the secret behind Twix's rise to a billion-dollar brand. He also explores how effective agency collaboration fuels creativity and reflects on the enduring charm of M&M’s characters. His advice to young marketers emphasizes the blend of curiosity and data-driven strategies.

Nicole Parlapiano, CMO of Tubi, shares her entrepreneurial journey through the fast-paced worlds of WeWork and Tinder. She discusses the importance of embracing chaos in marketing and her unique approach to brand building. Nicole highlights Tubi's strategy in the streaming wars, including a bold Super Bowl campaign that captured attention through creativity. She emphasizes the need for adaptability in corporate settings and how innovative advertising can resonate with audiences in today's changing landscape.

Colin Fleming, CMO of ServiceNow and former racing driver, shares insights on reinventing B2B marketing. He discusses the power of humor in advertising and the innovative campaign featuring Idris Elba. Colin dives into the future of AI in marketing, emphasizing its potential to enhance creativity while also addressing risks. He reflects on how his racing background influences his marketing strategies and the importance of aligning data and personalization. Finally, he touches on ServiceNow's collaboration with Aston Martin and how technology is reshaping branding in the industry.

In a world first, Scott Galloway and Rory Sutherland go head to head to talk about some of the biggest topics in marketing. They lock horns on Scott's controversial statement "the era of brand is dead" and why most successful companies don't advertise. You'll also hear the two disagreeing on the Jaguar rebrand, at which point Scott may or may not have called Rory sexy...Timestamps00:00 - Intro02:15 - Be in an industry you get better at as you get older05:41 - Does wealth redistribution need to change?16:22 - Why the most successful companies don’t advertise22:49 - The era of brand is over30:39 - Scott’s fear for young men35:52 - Scott and Rory discuss dating40:56 - Was the Jaguar rebrand stupid?

Join James Kuczynski, Duolingo's Creative Director, and Dan Salkey, founding partner at Small World, as they dive into building entertaining brands. They discuss the rise and surprising 'death' of Duolingo's beloved mascot, Duo, and the creative autonomy that fuels their success. Discover how AI is revolutionizing language learning and why engaging content is crucial for brand loyalty. With insights from their recent SXSW panel, learn the traits of the most entertaining brands and how to apply them to your own marketing strategy!

Dan Ariely, a renowned behavioral economist and author, delves into the quirky world of customer decision-making. He explains how tiny cues can influence pricing perception and why letting customers choose their own price can foster engagement. Ariely also discusses the psychology behind misinformation, urging marketers to rebuild trust in industries like insurance. With intriguing insights into the value of effort in shaping perceptions, his expertise offers a fresh perspective on understanding irrational human behavior.