Tim Ellis, the NFL's CMO, and Glenn Cole, co-founder of 72andSunny, dive into how the NFL drives record audiences through emotional storytelling. They reveal the secrets of a powerful agency-client partnership and the strategy behind iconic Super Bowl campaigns. The duo discusses the Taylor Swift effect and how personal profiles of players foster deeper connections with fans. They also explore the surge of flag football and the NFL's commitment to growth, both nationally and internationally, embracing inclusivity and engaging young audiences.

Mauro Porcini, Chief Design Officer at PepsiCo and author of 'The Human Side of Innovation,' shares his insights on fostering a culture of innovation. He emphasizes the importance of human-centric strategies and the characteristics that make successful innovators. Mauro highlights the need for kindness, optimism, and curiosity at work, and discusses why many innovations fail. He also explores balancing tradition with innovation in branding, showcasing how to inspire creativity and collaboration within diverse teams.

David Droga, founder of the award-winning agency Droga5 and now CEO of Accenture Song, shares his remarkable journey from copywriter to industry leader. He discusses his pioneering campaigns, including the memorable Marc Ecko guerrilla marketing effort and a unique approach for the 2008 Beijing Olympics. Droga highlights the importance of pushing creative boundaries and embracing discomfort in professional growth. He also reflects on successfully navigating Super Bowl advertising, emphasizing targeted strategies and emotional storytelling.

In a revealing conversation, Antonia Wade, CMO of PwC, interviews Jon Evans, who transitioned from tax intern to a successful marketing expert. They explore Jon's corporate mishaps, including his firing from Lucozade, and what makes a great CMO today. The duo discusses vital traits for CMOs like confidence and financial literacy, the impact of COVID-19 on marketing strategies, and the evolving role of AI in creativity. Celebrations of podcast milestones add a personal touch, highlighting the joys of the journey.

In this engaging discussion, Sir John Hegarty, the iconic founder of BBH, and Orlando Wood, a renowned author and colleague at System1, tackle the urgent need for a creative revolution in advertising. They explore the potential of humor and emotional storytelling to connect genuinely with audiences. The duo also highlights the shift toward marketers becoming 'entertainment directors' and emphasizes the importance of understanding historical advertising principles. Their new course aims to rejuvenate creativity, ensuring future campaigns resonate deeply.

Rory McEntee, the Brand and Marketing Director for Gymbox, shares insights on how this challenger brand disrupts the gym industry with bold and creative marketing. He discusses reframing perceptions of fitness, transforming workouts into exciting experiences. Rory highlights the importance of embracing constraints, using every interaction as a marketing opportunity, and the philosophy of 'forgiveness not permission.' He also addresses the unique culture at Gymbox and how risk-taking serves as a catalyst for innovation.

Rebecca Hirst, Chief Marketing Officer of EY UK and TEDx Speaker, dives into her journey from leading consumer brands like Coca-Cola and Samsung to a B2B powerhouse. She shares insights on the power of TED Talks and personal growth through public speaking. Hirst contrasts B2C and B2B marketing, emphasizing the need for creativity in B2B and discussing the importance of long-term strategies. She also reflects on navigating corporate dynamics and the value of embracing risks to achieve professional success, advocating for innovative practices in branding.

Michele Moscone, VP of Brand and Creative at Geico, shares her journey from entry-level roles to the creative helm of one of America’s top insurers. She reveals why characters and humor are vital in insurance advertising, noting how they build trust and engagement. Michele recounts a personal story of a Christmas catastrophe and underscores the challenges people face with insurance during crises. The discussion also touches on the evolving landscape of digital marketing and the importance of strong brand-agency relationships.

Greg Hahn, Co-founder and Chief Creative Officer of Mischief, shares his journey from BBDO NY to launching one of the most innovative agencies today. He discusses the importance of taking creative risks and argues that playing it safe is actually the biggest risk of all. Hahn highlights memorable campaigns for clients like Tubi and Tinder, revealing how humor and unconventional strategies drive engagement. He emphasizes the need for a collaborative culture within agencies and reflects on the empowering nature of facing fears in creativity.

Kofi Amoo Gottfried, the CMO of DoorDash and former marketing leader at Facebook, shares insights on the company’s meteoric rise to a $40 billion valuation. He discusses their innovative Valentine's Day self-love campaign and how DoorDash adapted during the COVID-19 pandemic, implementing features like contactless delivery. Kofi highlights the balance between ads and organic growth while navigating complex promotional campaigns. The importance of collaboration between in-house and external teams is also emphasized, showcasing their customer-centric approach.