Uncensored CMO

Colin Fleming, CMO of ServiceNow, delves into the intricacies of B2B marketing and the transformative impact of AI. Billy Seabrook, Global Chief Design Officer at IBM, shares insights on AI's evolution and its dual role as a tool for creativity and productivity in campaigns. Stacy Martinet from Adobe emphasizes the importance of agentic AI in enhancing marketing effectiveness and future-proofing strategies. Together, they explore how AI technology personalizes customer experiences, dispels myths about marketing, and fosters a culture of experimentation and learning.

Seth Matlins, Managing Director of Forbes CMO Network and an award-winning marketer, dives deep into the role of Chief Marketing Officers. He discusses the challenges CMOs face transitioning to CEOs and the necessity for better internal communication and trust in marketing. Matlins emphasizes that everyone within an organization is a brand manager and insists on the importance of entrepreneurial thinking. He also explores what makes a CMO influential and the need for marketers to adapt to rapidly changing consumer expectations.

Join Eugenia Zalis, Oreo's CMO and marketing maven, as she shares insights from her journey including her impactful stint at Unilever on the Dove campaign. She dives into Oreo's 'stay playful' strategy and discusses exciting collaborations with Coca-Cola and Post Malone. Discover the secrets of managing a 110-year-old brand, innovative flavors, and the importance of humor in advertising. Eugenia also shares her creative process and leadership tips for aspiring CMOs aiming to generate engagement in a diverse market.

Melissa Grady Dias, CMO of Cadillac, leads the brand's innovative marketing strategies, while Marianne Malina, President of 72andSunny, excels in creative storytelling. They explore Cadillac's shift to electrification and the launch of their new campaign, "Let’s Take the Cadillac." The duo discusses the need for emotional connections in advertising, the unique challenges of marketing EVs, and breaking free from formulaic car advertising. They even indulge in some fun Cadillac karaoke while showcasing the luxurious features of the new Escalade IQ.

Rob Mayhew joins Jon for bonus episode, talking about his big move to New York City, becoming a full-time content creator and how brands can work with creators like him effectively.Timestamps00:00 - Intro01:39 - Why Rob moved to NYC04:20 - Rob’s new YouTube show05:47 - London vs New York for marketers08:00 - Rob’s approach to content in 202511:00 - Rob’s view on the future of the social platforms14:17 - How System1’s ad testing works17:27 - Rob’s funniest posts on LinkedIn18:46 - Rob’s process for making content20:16 - Any trends that are different in the US than UK21:43 - Thoughts on the creator economy23:09 - The Poppi vending machine backlash24:22 - How does Rob plan his content?25:18 - Different audiences for TikTok and LinkedIn25:38 - Rory Sutherland’s TikTok26:48 - Power of B2B content creation

Katie Welch, CMO of Rare Beauty and a key player in the cosmetic industry, reveals the brand's compelling journey towards inclusivity and mental health advocacy, inspired by founder Selena Gomez. She discusses the challenges of launching a startup during the pandemic and how authenticity is woven into their marketing strategies. The conversation dives into community engagement initiatives that emphasize mental health, and the crucial role social media plays in building connections with their audience. Welch also shares insights about successful product launches and the brand's future.

Ken Muench, the Global CMO of Yum! Brands overseeing Taco Bell, KFC, and Pizza Hut, shares his fascinating journey from creative writing to leading major brands. He dives into the importance of cultural relevance in marketing and how bold, innovative ideas can drive success. Ken discusses the R.E.D Marketing framework—Relevance, Ease, and Distinctiveness—and emphasizes learning from failures. Hear how Taco Bell transformed perceptions of fast food and why brands should embrace creativity while balancing risk and heritage.

Marcel Marcondes, Global CMO of AB InBev and award-winning marketer, delves into his role overseeing major beer brands like Stella Artois and Budweiser. He discusses the importance of creativity and consistency in driving successful marketing campaigns. Marcel highlights the innovative strategies behind Super Bowl ads and the Mega Brands Program, which enhances brand alignment with consumer behavior. He also shares insights on fostering effective partnerships with creative agencies and adapting to evolving consumer preferences in a competitive market.

Nir Eyal, author of 'Indistractable,' dives into the modern distractions that plague our focus. He explains how internal triggers like anxiety and boredom lead to procrastination and offers actionable strategies for regaining control over our attention. Eyal also emphasizes the importance of a supportive work culture in promoting productivity and discusses how perceptions of sleep impact overall well-being. He highlights the role of mindset in determining success, illustrating how belief in one’s agency can shape outcomes.

In this engaging conversation, Susan Rienow, Pfizer's Chief Marketing Officer and a leader in modernizing pharmaceutical marketing, reveals the secrets behind their stunning Super Bowl ad, 'Knock Out,' which scored a remarkable 4.4 stars. She discusses the importance of utilizing data-driven insights for effective advertising and the challenges of balancing emotional resonance with scientific accuracy. Rienow also highlights the transformative role of AI in drug development and emphasizes the need for genuine communication in building trust with diverse audiences.