Uncensored CMO The future of X: winning back advertisers, breaking the news & building the world’s most powerful AI
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May 28, 2025 Angela Zepeda, the Global Head of Marketing at X and former CMO at Hyundai, discusses her transition from the auto industry to tech. She shares insights on rebuilding trust with advertisers after dramatic changes at the platform. The conversation dives into X's pivotal role in breaking news, championing free speech, and integrating AI to create an 'everything app.' Angela emphasizes innovative marketing strategies that engage diverse audiences and highlights the rise of sports content and community-driven moderation as key to winning back brands.
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Angela's Leap From Hyundai to X
- Angela Zepeda shares her career leap from Hyundai to X, highlighting the dynamic and culturally relevant nature of the platform.
- She emphasizes the daily active engagement and aggressive goals under Elon Musk's leadership.
X's Role in Breaking News
- X thrives as a platform for breaking news and live updates, often outpacing legacy media.
- It fosters free speech as a global town square, enabling users to express diverse opinions real-time.
Curate Your Timeline Thoughtfully
- Users can broaden perspectives by intentionally curating diverse voices in their X timelines.
- Following differing views helps increase understanding and find middle ground in polarized societies.