Angela Zepeda is the Chief Marketing Officer of Hyundai Motor North America. Hyundai is a trending brand – it just finished a record 2022 in vehicle sales, following a record 2021. Hyundai Motor Company was founded in Korea in 1967, and has been in North America for 36 years. Angela is a pioneer as the first woman to join Hyundai’s C-suite and has worked as CMO for over three years. With more than 25 years of experience, Angela is an expert in online and digital marketing. She has built a career on consumer-centric campaigns that build brands and drive business results. Angela was most recently at Hyundai’s agency of record INNOCEAN USA, where she spent three years and was the senior vice president and managing director. She handled all operations for the Hyundai business, including creative, planning and media operations. Angela has a keen understanding of marketing to women and how to hone the emotional triggers involved in women’s retail habits. In this episode, Jim and Angela talk about how executive coaching made her a better leader, how she made the jump from an ad agency to the C-Suite, and how to create a brand that people love and identify with. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Angela Zepeda, the Global Head of Marketing for X and former CMO of Hyundai, discusses her transformative journey in redefining brand narratives. She reflects on Hyundai’s shift towards EV innovation and its impact on consumer trust, especially through strategies like the 100,000-mile warranty. Zepeda shares insights on the challenges of transitioning to a digital platform, emphasizing the importance of authenticity and responsive marketing in today’s landscape. She also explores how local dealers can effectively harness social media to engage customers.