Car Dealership Guy Podcast

How an Ex-Hyundai CMO Is Taking on Her Biggest Challenge Yet… X | Angela Zepeda, Global Head of Marketing for X

Dec 3, 2024
Guest
Angela Zepeda
Angela Zepeda, the Global Head of Marketing for X and former CMO of Hyundai, discusses her transformative journey in redefining brand narratives. She reflects on Hyundai’s shift towards EV innovation and its impact on consumer trust, especially through strategies like the 100,000-mile warranty. Zepeda shares insights on the challenges of transitioning to a digital platform, emphasizing the importance of authenticity and responsive marketing in today’s landscape. She also explores how local dealers can effectively harness social media to engage customers.
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Episode notes
1
Intro
00:00 • 3min
2
Navigating the Automotive Landscape
03:14 • 11min
3
Unveiling the Hidden Successes of a Global Automotive Brand
14:27 • 2min
4
Hyundai's Warranty and Market Dynamics
16:50 • 9min
5
The Journey from Anonymity to Authenticity on Social Media
26:12 • 2min
6
Navigating Marketing in a Changing Media Landscape
28:29 • 12min
7
Navigating High-Profile Brand Management
40:34 • 2min
8
Navigating New Beginnings in Marketing
42:53 • 4min