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12min chapter
#141 How an Ex-Hyundai CMO Is Taking on Her Biggest Challenge Yet… X | Angela Zepeda, Global Head of Marketing for X
Car Dealership Guy Podcast
Navigating Marketing in a Changing Media Landscape
This chapter explores the organic growth of an automotive media brand and the adaptive marketing strategies shaped by audience feedback. It highlights the transformative role of social media in evolving public discourse, particularly under new leadership, and the brand's efforts to innovate and engage users effectively. The conversation addresses the complex interplay of free speech, diverse viewpoints, and the importance of responsive marketing in today's polarized environment.
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