9min chapter

Car Dealership Guy Podcast cover image

#141 How an Ex-Hyundai CMO Is Taking on Her Biggest Challenge Yet… X | Angela Zepeda, Global Head of Marketing for X

Car Dealership Guy Podcast

CHAPTER

Hyundai's Warranty and Market Dynamics

This chapter explores the impact of Hyundai's 100,000-mile warranty on consumer trust and purchasing decisions, framing it as a strategic move to enhance brand reputation. It also discusses the challenges posed by the pandemic on the automotive supply chain and how Hyundai capitalized on the situation to attract Toyota customers. The conversation further delves into evolving car sales trends and the speaker's transition to a new marketing role at X, formerly Twitter, underscoring the need for innovative strategies in a changing digital landscape.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode