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9min chapter
How an Ex-Hyundai CMO Is Taking on Her Biggest Challenge Yet… X | Angela Zepeda, Global Head of Marketing for X
Car Dealership Guy Podcast
Hyundai's Warranty and Market Dynamics
This chapter explores the impact of Hyundai's 100,000-mile warranty on consumer trust and purchasing decisions, framing it as a strategic move to enhance brand reputation. It also discusses the challenges posed by the pandemic on the automotive supply chain and how Hyundai capitalized on the situation to attract Toyota customers. The conversation further delves into evolving car sales trends and the speaker's transition to a new marketing role at X, formerly Twitter, underscoring the need for innovative strategies in a changing digital landscape.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode