The Journey from Anonymity to Authenticity on Social Media

This chapter recounts the speaker's experience of utilizing anonymity on the platform X to freely express their thoughts. It highlights their journey from hidden online presence to revealing their identity, focusing on authenticity and personal branding in the digital age.

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Episode notes

Welcome to the Car Dealership Guy Podcast. In this episode, I'm speaking with Angela Zepeda, Global Head of Marketing for X, where we discuss: Her role in reshaping Hyundai's brand presence in the American Zeitgeist, Why Hyundai is leaning into EV innovation, and her vision for taking on her biggest challenge yet... the social platform, X.

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Topics:

(00:00:00) - Intro

(00:01:11) - Angela’s background and career

(0:05:59) - The transformation of the Hyundai brand

(00:09:28) - Why are non-EV shoppers buying Hyundai?

(00:11:19) - The Hyundai-Amazon Partnership

(00:15:07) - What has Hyundai that the average consumer doesn’t notice that has impacted the success of the brand?

(00:18:06) - What’s your honest take on the brand’s future?

(00:21:14) - The future of car sales

(00:23:12) - Taking on the role of CMO at X