Uncensored CMO
Chaos, Creativity & Courage - how Tubi took on the streaming giants - Nicole Parlapiano
May 14, 2025
Nicole Parlapiano, CMO of Tubi, shares her entrepreneurial journey through the fast-paced worlds of WeWork and Tinder. She discusses the importance of embracing chaos in marketing and her unique approach to brand building. Nicole highlights Tubi's strategy in the streaming wars, including a bold Super Bowl campaign that captured attention through creativity. She emphasizes the need for adaptability in corporate settings and how innovative advertising can resonate with audiences in today's changing landscape.
01:08:57
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Quick takeaways
- An entrepreneurial CMO integrates consumer insights into every department, driving significant business impact beyond traditional marketing boundaries.
- Embracing chaos and discomfort in professional journeys fosters resilience and leads to innovative insights during challenging circumstances.
Deep dives
The Role of an Entrepreneurial CMO
An entrepreneurial CMO looks beyond traditional marketing boundaries, engaging with the entire business to drive impact. This role requires integrating consumer insights into decision-making processes across various departments, such as product and content. By championing initiatives that extend beyond marketing, a CMO can uncover significant business opportunities. This holistic approach fosters a collaborative environment, encouraging other leaders to embrace marketing’s role in overall strategic growth.
