Uncensored CMO Chaos, Creativity & Courage - how Tubi took on the streaming giants - Nicole Parlapiano
May 14, 2025
Nicole Parlapiano, CMO of Tubi, shares her entrepreneurial journey through the fast-paced worlds of WeWork and Tinder. She discusses the importance of embracing chaos in marketing and her unique approach to brand building. Nicole highlights Tubi's strategy in the streaming wars, including a bold Super Bowl campaign that captured attention through creativity. She emphasizes the need for adaptability in corporate settings and how innovative advertising can resonate with audiences in today's changing landscape.
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Entrepreneurial CMO Mindset
- Think beyond marketing and focus on business impact with a board-level perspective.
- Embrace stepping outside your lane to champion initiatives across the company.
Career Pivot Amid 2008 Recession
- Nicole lost her job during the 2008 recession and had to hustle with odd jobs.
- She pivoted to marketing at eHarmony and later started a dating startup bought by Match Group.
WeWork Rise and Fall Experience
- Nicole worked at WeWork during its peak and crash from a $4B valuation to much less.
- She cashed out equity early and witnessed the chaos around the failed IPO firsthand.