Chaos, Creativity & Courage - how Tubi took on the streaming giants - Nicole Parlapiano
Uncensored CMO
00:00
Navigating Marketing Challenges
This chapter explores the strategic challenges faced by marketing executives transitioning into new roles while emphasizing the importance of organizational culture and aligning marketing objectives. The conversation highlights balancing immediate wins with long-term goals and the significance of creativity in driving brand presence, especially in startups. It also delves into the difficulties of advocating for innovative ideas within corporate structures and the necessity of confidently presenting concepts to inspire broader acceptance.
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