Nicole Parlapiano

Nicole Parlapiano, CMO of Tubi, dives into the evolving landscape of marketing by blending social media with streaming. She highlights how millennials and Gen Z discover content through platforms like Facebook, emphasizing the importance of practical experience. The discussion covers leveraging existing content for engagement, the significance of cultural relevance in marketing, and how smaller budgets can lead to greater creativity. Parlapiano urges companies to embrace change and authenticity to keep pace with a fast-evolving industry.

Nicole Parlapiano, CMO of Tubi, shares her entrepreneurial journey through the fast-paced worlds of WeWork and Tinder. She discusses the importance of embracing chaos in marketing and her unique approach to brand building. Nicole highlights Tubi's strategy in the streaming wars, including a bold Super Bowl campaign that captured attention through creativity. She emphasizes the need for adaptability in corporate settings and how innovative advertising can resonate with audiences in today's changing landscape.

In this conversation with Nicole Parlapiano, CMO of Tubi, she dives into the collaborative nature of problem-solving in marketing. Nicole emphasizes the importance of aligning product and marketing teams early to enhance go-to-market strategies. She shares insights on maintaining consumer obsession and using intrigue to capture attention, rather than overwhelming audiences with information. With her 'FAFO' mindset, she advocates for testing and learning quickly, while reminding marketers that brand building requires patience and ambition.

Join marketing trailblazers Melissa Hobley, CMO of Tinder, known for enhancing human connections; Carole Diarra, CMO of UGG, who focuses on emotional bonds; Matt Spiegel, EVP at TransUnion, dedicated to creating relevant connections; and Nicole Parlapiano, CMO of Tubi, driving culturally relevant content. They dive into the essence of brand love, the significance of empathy and authenticity, and how kindness transforms leadership. With insights drawn from personal stories, they inspire marketers to prioritize real connections and community engagement.

Nicole Parlapiano, CMO of Tubi, discusses her innovative strategies that propelled the streaming service into the limelight. She shares insights on crafting impactful brand narratives and balancing data with storytelling. Parlapiano highlights her diverse marketing journey, including lessons learned at Tinder and eHarmony, and emphasizes the importance of a consumer-centric approach. The conversation also delves into risk-taking in brand management and the crucial role of understanding pop culture to connect with younger audiences.