Nicole Parlapiano, CMO of Tubi, discusses leveraging social media for data-driven marketing, TV 3.0, and effective budget spending. Topics include adapting to new trends, social media influence on millennials, repurposing old content for social media success, challenges in the entertainment industry, and the future of marketing towards community-centric content.

CMO of Tubi, Nicole Parlapiano, shares insights on Tubi's success in the streaming industry, highlighting their unique approach as an ad-supported platform. She discusses Tubi's multicultural viewers, growth strategies, and the importance of community engagement. Parlapiano emphasizes the collaborative nature of streaming platforms and how they complement each other in the entertainment landscape.