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The CMO Podcast
Nicole Parlapiano (Tubi) | Swing Big on Brand Building
Mar 12, 2025
Nicole Parlapiano, CMO of Tubi, discusses her innovative strategies that propelled the streaming service into the limelight. She shares insights on crafting impactful brand narratives and balancing data with storytelling. Parlapiano highlights her diverse marketing journey, including lessons learned at Tinder and eHarmony, and emphasizes the importance of a consumer-centric approach. The conversation also delves into risk-taking in brand management and the crucial role of understanding pop culture to connect with younger audiences.
58:42
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Quick takeaways
- Effective marketing should integrate storytelling with data to connect brands with consumers on an emotional level.
- Tubi’s free streaming model and focus on niche content positions it uniquely against competitors like Netflix and Hulu.
Deep dives
Leveraging Data and Narrative in Marketing
Recent research has highlighted the significant role that storytelling plays alongside data in effective marketing strategies. Marketers are increasingly recognizing that while data provides valuable insights into consumer behavior, engaging stories resonate with audiences on a deeper emotional level. This dual approach enables Chief Marketing Officers (CMOs) to connect their brands more effectively with consumers, ultimately leading to better business outcomes. Additionally, this narrative-driven focus encourages innovative marketing tactics that reflect contemporary cultural trends.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode