The CMO Podcast Building Brand Love with UGG, Tinder, Tubi and Transunion
Jul 16, 2025
Join marketing trailblazers Melissa Hobley, CMO of Tinder, known for enhancing human connections; Carole Diarra, CMO of UGG, who focuses on emotional bonds; Matt Spiegel, EVP at TransUnion, dedicated to creating relevant connections; and Nicole Parlapiano, CMO of Tubi, driving culturally relevant content. They dive into the essence of brand love, the significance of empathy and authenticity, and how kindness transforms leadership. With insights drawn from personal stories, they inspire marketers to prioritize real connections and community engagement.
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Expanded View of Brand Love
- The concept of brand love is expanding to include people and creators as brands themselves.
- Individuals align their personal values and passions similarly to how brands define their identity.
Tinder’s Unique Connection Approach
- Tinder users love that the app lets them find people with niche interests from their couch.
- However, success requires users to actively engage more with the platform.
UGG’s Nostalgia and Creativity Shift
- UGG fans cherish the nostalgic comfort of the products linked to personal memories.
- The brand is transitioning to a platform for creativity and self-expression through collaborations.