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The CMO Podcast
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Empathy in Leadership and Brand Connection
This chapter emphasizes the critical role of empathy in leadership, especially during external crises, and the need for organizations to support their employees' emotional well-being. It explores how brands can foster genuine connections with consumers by adapting to societal changes and nurturing community through uplifting messaging. Additionally, the discussion highlights the importance of nostalgia in marketing, leveraging authentic experiences to create memorable connections across diverse audiences.
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