Melissa Hobley

In this engaging discussion, Maria Avgitidis, a seasoned matchmaker and CEO of Agape Match, debates with Melissa Hobley, Global CMO of Tinder. They dive into the paradox of choice in dating apps and the quest for authentic connections. Avgitidis argues that these platforms lead to superficial interactions, while Hobley highlights their convenience and success stories. The conversation also touches on Gen Z's desire for genuine relationships and the shifting norms in modern dating. Tune in for a lively exploration of whether it's time to say goodbye to dating apps!

Join DeLu Jackson, CMO of ADT, Melissa Hobley from Tinder, and Ulta’s Michelle Crossan-Matos as they reflect on 2024's major marketing themes. DeLu shares insights on the Trusted Neighbor technology, while Melissa discusses the authenticity trends in modern dating campaigns. Michelle talks about the Joy Project, emphasizing joy and connection in marketing. Together, they explore the importance of cultural relevance, human-centric strategies, and personal growth in today’s fast-paced marketing landscape.

Melissa Hobley, Chief Marketing Officer of Tinder and former marketing lead at OkCupid, discusses the challenges dating apps face in a digitally fatigued world. She highlights Tinder's rebranding efforts amidst a shift towards genuine relationships and political engagement, especially among Gen Z. The conversation covers profitability versus user experience, the transformative role of AI in advertising, and the importance of diversity in marketing. Hobley also emphasizes storytelling's critical role in changing perceptions around dating apps.