The CMO Podcast The CMO Podcast Year in Review | Reflecting on the Major Themes from 2024
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Jan 15, 2025 Join DeLu Jackson, CMO of ADT, Melissa Hobley from Tinder, and Ulta’s Michelle Crossan-Matos as they reflect on 2024's major marketing themes. DeLu shares insights on the Trusted Neighbor technology, while Melissa discusses the authenticity trends in modern dating campaigns. Michelle talks about the Joy Project, emphasizing joy and connection in marketing. Together, they explore the importance of cultural relevance, human-centric strategies, and personal growth in today’s fast-paced marketing landscape.
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Ulta Beauty's Hallmark Movie
- Ulta Beauty created its first Hallmark movie, focusing on joy and inclusivity.
- The movie aligned with Ulta's brand message and consumer preferences, celebrating beauty for everyone.
ADT's Trusted Neighbor
- ADT introduced "Trusted Neighbor," a facial recognition technology for sharing access with trusted individuals.
- It integrates with the ADT Plus platform.
Consumer Adoption Challenges
- Getting consumers to adopt new tech like ADT's Trusted Neighbor can be challenging due to infrequent use cases.
- Encouraging trial and feedback helps demonstrate value and reveals new applications.