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The CMO Podcast
The CMO Podcast Year in Review | Reflecting on the Major Themes from 2024
Jan 15, 2025
Join DeLu Jackson, CMO of ADT, Melissa Hobley from Tinder, and Ulta’s Michelle Crossan-Matos as they reflect on 2024's major marketing themes. DeLu shares insights on the Trusted Neighbor technology, while Melissa discusses the authenticity trends in modern dating campaigns. Michelle talks about the Joy Project, emphasizing joy and connection in marketing. Together, they explore the importance of cultural relevance, human-centric strategies, and personal growth in today’s fast-paced marketing landscape.
48:37
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Quick takeaways
- CMOs are transitioning to vital roles that emphasize brand purpose, consumer connection, and alignment with broader business objectives.
- Fostering authentic consumer connections is crucial, as seen in Tinder's initiatives that promote meaningful relationships and community engagement.
Deep dives
Revolutionizing Offline Commerce
Flowcode's innovative approach integrates internet capabilities into the offline world, addressing the fact that 80% of commerce occurs offline. Their platform utilizes QR codes and digital connections to gather customer relationship management data and offer promotions, effectively bridging the gap between digital investments and real-world applications. This advancement is particularly relevant as 95% of consumers possess smartphones, making it essential for brands to connect digitally with offline audiences. By empowering businesses with tools to create seamless digital interactions in physical spaces, Flowcode facilitates a new era for marketing and customer engagement.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode