Ulta Beauty CMO Michelle Crossan-Matos shares insights on being a visionary and operator in marketing. She discusses balancing the strategic vision with daily operations, her unconventional path to the C-Suite, managing loyalty programs, and the importance of experiencing retail. The conversation with Greg Stuart also touches on preparing for unexpected scenarios like COVID.

Join DeLu Jackson, CMO of ADT, Melissa Hobley from Tinder, and Ulta’s Michelle Crossan-Matos as they reflect on 2024's major marketing themes. DeLu shares insights on the Trusted Neighbor technology, while Melissa discusses the authenticity trends in modern dating campaigns. Michelle talks about the Joy Project, emphasizing joy and connection in marketing. Together, they explore the importance of cultural relevance, human-centric strategies, and personal growth in today’s fast-paced marketing landscape.

Michelle Crossan-Matos, CMO of Ulta Beauty, discusses shaping beauty as a force for good, Ulta's massive loyalty program with 42M members, challenges of being a multi-brand retailer, and the importance of finding happiness. The episode explores authenticity in leadership, energy management, and the power of positivity.