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Building Better CMOs and Marketing Leaders
Michelle Crossan-Matos, CMO of Ulta Beauty: Visionary and Operator
Apr 26, 2024
Ulta Beauty CMO Michelle Crossan-Matos shares insights on being a visionary and operator in marketing. She discusses balancing the strategic vision with daily operations, her unconventional path to the C-Suite, managing loyalty programs, and the importance of experiencing retail. The conversation with Greg Stuart also touches on preparing for unexpected scenarios like COVID.
34:05
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Quick takeaways
- Great marketers must balance visionary thinking with day-to-day operations for future success and innovation.
- The beauty industry adapted to pandemic challenges by embracing digital channels and focusing on wellness trends for growth.
Deep dives
The Importance of Balancing Long-term and Short-term Goals in Marketing Leadership
Great marketers must possess the ability to switch between focusing on long-term strategic planning and short-term operational tasks. This dual capability is crucial for future CEOs and disruptors of industries, ensuring a balance between visionary thinking and day-to-day operations. By toggling efficiently between these two mindsets, marketers can drive innovation and growth.
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