Full transcriptGetting the right health insurance is serious business; it's the number one reason for bankruptcy in America, says eHealth Insurance CRO Michelle Barbeau. But when she joined eHealth — which helps consumers compare and select providers — she realized that scaring people into action was not a winning strategy."What we found was, it's all about transparency," says Michelle, who initially served as eHealth's CMO, and is now a CRO who also oversees marketing. "We had just never told the story. And so that's where our campaign was born. Our strategy was 'Your remarkably transparent advisor.'"Today on Building Better CMOs, Michelle and MMA Global CEO Greg Stuart talk about her transition from CMO to CRO, the importance of stepping out of one's comfort zone, and the role of marketers as change agents. They also discuss brand-building from scratch, consumer research, and how unifying marketing efforts can lead to significant growth.Follow or subscribe to Building Better CMOsRate & review the podcastLinks: Michelle's LinkedIn Greg's LinkedIn This episode was produced and edited by Eric Johnson from LightningPod.fm. Learn more about your ad choices. Visit megaphone.fm/adchoices

Carolyn Pollock, the CMO of Tailored Brands—a key player in menswear with notable brands like Men's Warehouse—shares her journey from a background in genetics to marketing leadership. She discusses the importance of patience in brand messaging and the emotional connections that drive customer loyalty. Pollock emphasizes the role of AI in modern marketing and how CMOs must navigate the complexities of measurement while maintaining a balance between long-term brand building and immediate performance metrics. Humor and storytelling are highlighted as vital tools in effective branding.

In this engaging discussion, Ariel Kelman, CMO of Salesforce and former head of AWS marketing, dives into the transformative impact of AI in marketing. He reveals the importance of balancing quantitative data with qualitative insights for better decision-making. Ariel shares highlights from Dreamforce 2023, underscoring the significance of customer experience and advanced measurement techniques. He also discusses AgentForce, Salesforce's innovative AI platform, which aims to enhance customer interactions and streamline productivity through proactive AI agents.

Full transcriptAutomotive marketing is fiercely competitive, and even though she's excited about the potential of AI, Nissan's Global CMO Allyson Witherspoon says an over-reliance on technology could be dangerous. She believes the safer bet is to continue to embrace creativity and a strong brand identity, even in an era dominated by AI and data-driven tools."If everyone is using AI and the data set is the same for everyone, then what's going to be differentiated?" she asks.Today on Building Better CMOs, Allyson talks with MMA Global CEO Greg Stuart about how she adapted her leadership style for a Japanese team, the art of impactful messaging, and the importance of flexibility in the workplace. They also explore how marketers can better communicate their value within organizations and why listening is a crucial and sometimes difficult skill to develop.Follow or subscribe to Building Better CMOsRate & review the podcastLinks: Allyson's LinkedIn Greg's LinkedIn This episode was produced and edited by Eric Johnson from LightningPod.fm. Learn more about your ad choices. Visit megaphone.fm/adchoices

Full transcriptManolo Arroyo, EVP and global CMO of the Coca-Cola Company, believes there are three types of leaders: One type lacks confidence in themselves and frequently changes the strategy; another buys time for themselves by changing the team around them; and the third decides to commit to the strategy and the team and get the work done."[They] roll up their sleeves, having the confidence that the strategy is the right one," he says. "The team fundamentally is the same. It might not be perfect, but they're willing to roll up their sleeves and build the capabilities together and go through whatever it takes to learn every day and continue to encourage and inspire the teams to go faster."Today on Building Better CMOs, Manolo talks with MMA Global CEO Greg Stuart about leveraging AI for brand innovation and the importance of personal well-being for peak performance. He shares insights on the evolving landscape of marketing measurement, and highlights Coca-Cola's enduring Olympic partnership, aligning with the brand's values and global reach.Follow or subscribe to Building Better CMOsRate & review the podcastLinks: Manolo's LinkedIn Greg's LinkedIn This episode was produced and edited by Eric Johnson from LightningPod.fm. Learn more about your ad choices. Visit megaphone.fm/adchoices

Andy Rebhun, Cava's Chief Experience Officer, discusses the importance of authentic customer interactions and leadership strategies. He emphasizes the value of positive team environments and balancing accountability with optimism. The podcast delves into marketing challenges in the restaurant industry, the introduction of new menu items, and the significance of brand authenticity in engaging customers.

Global CMO at GE, Linda Boff, discusses the company's Purpose, importance of storytelling, and communicating with the C-Suite. Talks about punching above weight with small teams, making B2B exciting, and separating stories from facts in marketing.

Charisse Hughes, Chief Growth Officer at Kellanova, discusses the importance of communicating marketing impact within organizations and the value of long-term brand equity. She explores the evolution of the CMO role, the differences between a CMO and Chief Growth Officer, and the challenges in proving campaign efficacy. The podcast also touches on brand valuation, career pivots, and navigating marketing roles for career growth.

Ulta Beauty CMO Michelle Crossan-Matos shares insights on being a visionary and operator in marketing. She discusses balancing the strategic vision with daily operations, her unconventional path to the C-Suite, managing loyalty programs, and the importance of experiencing retail. The conversation with Greg Stuart also touches on preparing for unexpected scenarios like COVID.

Andrea Zaretsky, CMO of Morgan Stanley Wealth Management and E*TRADE, discusses the importance of measuring marketing effectiveness, working with non-native marketers, and the impact of customer experience on business results. She also reveals insights on the iconic E*TRADE baby ads and the three key strategies companies can implement to improve measurement.