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Building Better CMOs and Marketing Leaders

Alex Craddock, CMO of Citi: Own Your Career & Know Your Motivation

Apr 2, 2025
Join Alex Craddock, CMO of Citi, a seasoned marketing leader in finance, as he shares insights on career advancement and motivation in marketing. He emphasizes understanding personal motivation for growth and the evolving role of CMOs as strategic leaders. Alex and Greg Stuart discuss innovative content strategies that engage clients in new ways and the impact of AI on marketing efficiency. They also explore the challenges of setting clear goals while adapting to unforeseen opportunities in a rapidly changing business landscape.
59:01

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Podcast summary created with Snipd AI

Quick takeaways

  • Understanding personal motivation is essential for career growth in senior marketing roles as responsibilities shift from execution to leadership.
  • A strategic approach to content creation is necessary to ensure that messages resonate with clients, moving beyond conventional formats to engage audiences effectively.

Deep dives

Understanding Motivation for Growth

Recognizing personal motivation is crucial for career advancement, especially as individuals move into more senior roles where responsibilities shift from technical expertise to leadership. As one progresses, the challenge lies in finding fulfillment beyond the operational tasks that initially sparked their interest in marketing. Success becomes intertwined not only with achievements in the industry but also with creating environments that foster team growth and empowerment. This deeper understanding motivates leaders to reflect on their roles and the impact they have on others' careers and personal development.

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